LONGCHAMP X NENDO A “!” MOMENT AROUND LE PLIAGE®
When Philippe Cassegrain created Le Pliage® by Longchamp back in 1993, he was inspired by the ancient Japanese art of origami. Now a new collaboration, initiated by the next generation of Longchamp’s founding family, brings the iconic foldable bag full circle, as it is reinterpreted by the Tokyo-based design studio nendo.
Nendo, which was founded in 2002 by Oki Sato, aims to create designs that generate what it calls “!” moments in everyday life. Its philosophy is based on reshaping everyday objects to make us look at them afresh, thus enriching our daily lives and experience. This ethos is clearly demonstrated by its intriguing reinterpretations of Le Pliage®, which reveal this instantly recognizable object in an entirely new light.
While the classic Le Pliage® offers two distinct experiences – one when it is carried as a bag, the other when it is folded away – nendo’s designs introduce a third experience, reimagining the bags as functional, aesthetically pleasing storage objects to be placed around the home.
There are three variations on the theme, all exquisitely simple in shape and sophisticated in execution. The first is a bag which – thanks to a removable, foldable stiffener – transforms not only into a cube that can be used for storage or transport, but also into a sturdy and spacious wide-bottomed holdall. The second is a coneshaped bag with a single handle by which it can be either carried or hung from a hook or rail. Its leather top – referencing the signature flap of Le Pliage® – opens easily to allow objects to be put in or taken out. The third is a circular bag inspired by traditional furoshiki folding cloths, which were widely used in Japan to carry objects before the popularization of Western-style bags. Like the furoshiki, it adapts to whatever it carries, resulting in total flexibility of function.
“What I appreciated about nendo was their absolute respect for the codes of Le
Pliage®,” enthuses Longchamp Creative Director Sophie Delafontaine. “They wanted to retain the DNA of the original product – the nylon, the Russian leather, the flap and the foldability, but with an entirely new twist.”
The cone and circle bags come in two sizes, and the cube bag in three, in a palette of six shades which Sophie Delafontaine describes as “coloured neutrals”. Options including pale grey, dark blue, mustard and burgundy, with white or black trim, strike an elegant balance between nendo’s predominantly monochrome aesthetic and the paint-box brights of Le Pliage®. The cone bag is also available as a limited edition in supple black lambskin, which nods to the classic Le Pliage® Cuir.
For Longchamp CEO Jean Cassegrain, the collaboration between nendo and Longchamp was a natural one. “Oki Sato and his team create “!” moments by focusing on the essential and eschewing artifice,” he says. “Similarly, Le Pliage® is an iconic product with great simplicity of form. We therefore thought it would be very stimulating to ask nendo to envision a new interpretation. The result is perfectly precise, and this collaboration will stand as a landmark for the House.”
Contemporary luxury, creativity and dynamism are at the heart of Longchamp style.
Since 1948, Longchamp, leather-sheathed pipe manufacturer, has expanded its savoir-faire to include travel accessories and handbags. Today, Creative Director, Sophie Delafontaine perpetuates this heritage and develops her vision of luxury for the contemporary consumer. With its ambassador, Kendall Jenner, Longchamp reinvents French elegance every season and offers ready-to-wear collections, bags, accessories, shoes, eyewear, luggage as well as a collection for men.
Preserving its independent family origins, Longchamp is still owned and managed by the Cassegrain family. Today, the brand has more than 300 stores in 80 countries.
Longchamp is available in Rustan’s Makati, Rustan’s Shangrila, Rustan’s Cebu and Greenbelt 5.
