Luxury Maison invites the world to find ‘handwriting happiness’ by taking part in daily writing initiatives.
Lives and routines have been drastically altered as a result of recent events, with people sheltered at home finding new ways to escape and express themselves. Handwriting is one of the forms of self-expression many have turned to. Not only is it a vehicle for creativity, but also a meaningful and personal way to connect with others.
As Maison that celebrates handwriting and creativity, Montblanc is launching #InspireWriting, an initiative that invites people to express themselves through writing in all its forms. Starting on June 5th, writing enthusiasts can take part in daily writing challenges set by a selection of Montblanc Mark Makers, influential; individuals who make their mark on the world in original, inspiring and creative ways.
“While recent circumstances have proved challenging for communities around the world, many have found comfort and enjoyment in the art of handwriting, sharing messages of hope with loved ones or finding ways to express their creativity,” says Vincent Montalescot, Montblanc Executive Vice President Marketing. “At Montblanc, we believe there is such a thing as ‘Handwriting Happiness’, the joy so many people are finding from capturing their thoughts and emotions in writing. With this initiative, we are encouraging them to reap the benefits of putting pen to paper and share the pleasure with others.”
In the following days, Mark Makers will set and promote their own interpretation of the overall #InspireWriting theme in the hopes to inspire their audience to do the same and share it on their Instagram channels. Montblanc will spotlight some of the most inspiring writing on its own channels for others to enjoy. To coincide with the initiative, Montblanc is introducing an online destination where you can find more about ‘handwriting happiness’. Visit montblanc.com/benefitsofwriting to discover how daily handwriting can change your
world with inspiring tips and content.
Montblanc #InspireWriting initiative kicks off globally on June 5th.
Pic 1 – 5 #InspireWriting: Montblanc’s Global Initiative for Creative Self-Expression, quotes by famous influencers, English poet William Wordsworth, American poet, Countee Cullen, American scientist, George Washington Carver, Japanese novelist, Natsume Soseki, and author Benjamin Franklin.
Pic 6 – 9 Drawing inspirations with Montblanc Meisterstück Geometry Solitaire LeGrand fountain pen
Pic 10 – 12 #InspireWriting with Montblanc Meisterstück Le Petit Prince Classique Edition fountain pen
Pic 13 – 14 #InspireWriting with Montblanc Meisterstück Classique LeGrand fountain pen
Pic 15 – 17 #InspireWriting with Montblanc Meisterstück Solitaire Calligraphy flex nib fountain pen
About Montblanc
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: luxury writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world honouring modern day patrons who support the advancement of the arts, as well as wide-ranging initiatives that promote arts and culture.
Montblanc is available at Rustans Makati, Rustans Shangri-La, Rustan’s Cebu, Greenbelt 5, City of Dreams Manila and Resorts World Manila.
For more information, visit Rustans.com
