Rustan’s Gift Suggestions by Gliceria Tantoco

My Lola Glecy was the pioneer personal shopper in the country.  In fact that is how she started retailing.  She would suggest products and gift suggestion to her friends and they would trust her taste.  They would just tell her to get a gift for their friend and trust what she would choose.  That is why whenever there is an occasion, Rustan’s always has a newspaper ad on gift suggestions because this is what my Lola always believed in.  Until this day, you will see these type of ads in the newspapers.  So when my friend Arlene, sent me this old ad ( FB of Gorio Belen ) it stressed it even more and it is amazing because this ad came out in the Manila Chronicle on Feb. 9, 1960!  And maybe during that time there were no cameras yet so everything you see here are sketches?  I am so thrilled to continue this work of my Lola as I continue to feature and suggest gift items in my blog.

Read every single text in this ad and it will take you back to that time – and I love how she put “Fully air-conditioned and delightfully scented with Jasmine/”  Again she is so advanced and was already scenting her store!!!  Maybe that is why I love fragrances!  Take note as well at the store hours – NO NOON BREAK!! 🙂

rustans advertisement 1960 valentines day

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