Tommy Hilfiger announces the launch of the third TommyXMercedes-Benz men’s capsule collection, which builds on the brand’s multi-year strategic partnership with the Mercedes-AMG Petronas Formula One Team. The Spring 2020 collection blends the TOMMY HILFIGER brand’s classic American cool sportswear heritage with the innovative technical expertise of the six-time Formula One™ World Champions. The collection will launch globally online at tommy.com, in select Mercedes-Benz dealerships, at select TOMMY HILFIGER stores and with select wholesale partners starting March 2, 2020.
The Spring 2020 TommyXMercedes-Benz campaign celebrates Tommy Hilfiger’s and the Mercedes-AMG Petronas F1 Team’s shared values of quality craftsmanship, durable designs and innovation. Starring models Kit Butler and Patrick Nodanche, the campaign spotlighted key styles alongside a G-63 Mercedes-AMG.
The men’s TommyXMercedes-Benz capsule collection features timeless styles including the chino, bomber jacket and hooded parka are elevated with a sophisticated tailored twist and technical elements, such as climate control finishes, perforations, rubberized tapes, seamed seals and Velcro adjusters Polos and T-shirts are treated with TH Cool properties that include miDori® bioWick for moisture wicking and fast-drying properties, while a cotton and Sorona® blend brings a soft feel to sweaters. The red, white and navy color palette is enhanced with light grays and light blues, and the iconic TOMMY HILFIGER flag and Mercedes-Benz TriStar are elevated through subtle execution. The signature TOMMY HILFIGER stripe continues its minimalist approach on hems and cuffs, and blue pop colored TriStar linings add an unexpected twist to classic outerwear. The collection is clean and sophisticated for the modern Tommy Man.
Starting in the 2018 season, TOMMY HILFIGER became the Official Apparel Partner of the Mercedes-AMG Petronas Formula One Team, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One™ team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for a new generation of TOMMY HILFIGER consumers.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXMercedesBenz and @TommyHilfiger.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Kiss & Fly – NAIA Terminal 3, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Trinoma, Mall of Asia, and Tommy Jeans Robinsons Place Manila. Visit www.ssilife.com.ph, follow @ssilifeph on Instagram or download the My SSI Life App in Google Play or the Apple Store for more information.
About SSI Group, Inc.:
SSI Group, Inc. is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands that caters to all aspects of a quality lifestyle and is supported by a nationwide strategic retail presence. Leading the Philippine specialist retail market in terms of the size and breadth of its international brand portfolio and store footprint, SSI Group Inc. has also expanded its retail format offerings with its entry into eCommerce, unique restaurant concepts such as SaladStop! and Shake Shack, and mall developments such as the premiere lifestyle destination Central Square. It is also the first specialty retail company to receive the Economics Dividend for Gender Equality (EDGE) Certification in the Philippines and in South East Asia, as it reinforces strong gender balance and an inclusive workplace culture.
