Striking, intense, full colour power. Coccinelle is pleased to present the new Spring/Summer 2015 advertising campaign which focuses on colour to launch the B14 Bag, it-bag of the upcoming season.
A powerful woman behind a powerful image. The concept behind the powerful new images is explained by Billy Kidd, award-winning New York-based fashion photographer who shot the campaign: “I wanted each bag to stand out and be the absolute protagonist of each shot and at the same time each bag was meant to portray a different woman and a different mood which was represented very successfully by the different colour combinations.”
In these visual games against strong backgrounds, garments and details melt together and become one, and the B14 Bag breaks into the scene, disrupting the image with its colours in clear contrast with the surrounding mood.
Daring is a must and, shot after shot, contrast after contrast, these bags do not need any other presentation but their own image. A total glam look that doesn’t compromise and that dictates the rules of this season.
The model is the fascinating Devon Windsor – known to the fashion world since she was 15 years old, she has modelled for the most important fashion brands and is also one of the faces of Victoria’s Secret.
The campaign will be planned throughout Europe starting February 2015.
Coccinelle is exclusively available in Rustan’s Makati and Rustan’s Shangri-la.
