Areum

Rustan’s brings Areum to the Philippines to redefine timeless beauty–the Asian way.  A collection of luxurious products that should comprise the Asian woman’s beauty ritual is sophisticatedly bottled, locking in secrets to ageless skin.

Rustan’s and Areum go beyond ritual by opening a glamorous 5-star beauty counter for women for them to understand their skin better and see how Areum and its philosophy can bring out the best in their skin. The counter provides privileged and luxurious skincare consultation in a relaxed and hygienic environment, which allows one to escape from the daily stresses of life.

Areum like Villonco’s portraits go deep into the layers, peeling out the superficial and capturing only what is genuinely beautiful.

Eight of the most admired women in society pose for photographer Monique Villonco’s sharp lenses in an exhibit aptly titled, Timeless Beauty. Candid, real, unembellished, these women radiate an elegance dramatically captured in black and white.

These women, too, illustrate the essence of Areum.  Korea’s high end skincare brand goes deep into its roots combining ancient traditional medicine with the benefits of Mother Nature to complement a beauty philosophy that promotes wellness and balanced energy from within. Areum knows these contribute to a healthy, luminous complexion.

Villonco, founder and former Editor in Chief of Town & Country magazine, expertly frames the nuances that reveal the different faces of timeless beauty—pure heart, grace, and elegance. All these qualities come through these women’s quiet smiles and refined gaze that say so much without uttering a word.  The results are natural portraits of beautiful women as seen through a woman’s eyes.