This season is all about energy, dynamics, and momentum. A great burst of energy encouraging positive thinking: seeking well-being and joie de vivre, doing away with everything superfluous, finding equilibrium. The collection has been worked around this search for energy according to three themes: energy generated by Heat, Light and Movement.
Each story contains clean cut, graphic, dynamic and precise lines, as if underscored with a stroke of pencil or eyeliner. All the colours are contrasting, framed, with black and white. We play with different stripes and cuts, like the architect Le Corbusier or the painter Buren. And with streaks, brush strokes, lines in movement and sleek effects like the painters Yves Klein and Soulage, or with calligraphy.
HEAT
A vital source of energy for everyone. We immediately think of the heat of the sun, which turns skin and landscapes brown.
LIGHT
The energy of a bright, electric, warm or cold light. Synonymous with parties! A source of joy and good humour.
MOVEMENT
Another source of well-being and energy, sport, action, movement. Round lines. Graceful and dynamic gestures. Traces of movement like brush strokes.
Longchamp is available at Rustan’s Makati, Rustan’s Shangri-la and Greenbelt 5.
French luxury House Longchamp was founded in Paris in 1948 by Jean Cassegrain, and is still owned and run by the Cassegrain family today. Longchamp’s handbags, luggage and accessories have a worldwide reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections. Longchamp is an international brand that has maintained momentum and energy across the decades. It epitomizes French flair, fresh and inspiring creativity, as well as sharing the active lives of women and men across the world who enjoy a touch of luxury every day. Refreshing advertising campaigns and exciting collaborations with artists underline the contemporary and sometimes playful spirit of Longchamp, which owns more than 290 exclusive boutiques worldwide.
