In America, they are always celebrating an occasion. You will never run out of celebrations and it is a good marketing gimmick because people just buy and buy every occasion 🙂 After Christmas it’s Valentine’s Day and it is big! I love all the special packaging and limited edition items they have!! Target OMG! Target @target knew Heart2Heart was coming!!!! 🙂 Going crazy!!! I’m coming here every January!!! Even dogs can celebrate Valentine’s Day!!!