In 2007, Ricardo Preto started showcasing collections at Lisbon Fashion Week under his own label, Ricardo Preto.
While the brand’s core business is Women’s ready-to-wear, bags, and shoes, it also offers Menswear and accessories. Soon after the designer’s success in the runway, brands like Levi’s, Energie and Nike sought his expertise, confirming Ricardo’s exceptional eye in fashion through their successful collaborations. He is also regularly invited to present his beautiful collections in Vienna’s Fashion Week in Austria. Since his debut, Ricardo Preto has been singled out by an audience of well-informed, stylish people, who appreciate the designer’s singular vision of exploring the concept of style over fast changing fashion. Ricardo Preto’s collections are made for a cosmopolitan lifestyle, which demand a contemporary wardrobe.
Ricardo Preto for Rustan’s
The brand offers functional pieces made for a sophisticated career person, who lives a fast paced lifestyle. The brand’s core values are easy, stylish and comfortable.
Preto’s collections, exclusively for Rustan’s, consider the desire to look effortless in a short time. It is with this premise that the designer delivers pieces that live beyond the seasons, that are inspired by beauty and harmony of forms, that are designed to evolve along with the individual.
Ricardo Preto for Rustan’s collections
The FW16 Collections are inspired by the minimalist lines of modern architecture, as reflected in the purity of the silhouettes and the continuity of their lines. In this first collection designed by Ricardo Preto for Rustan’s, the designer took inspiration from the lush vegetation and beautiful semi-precious stones found in Philippines, translating them into inspired prints as camouflage for the urban jungle. With structured fabrics and fitted silhouettes, the modern men and women will definitely find the perfect pieces that will suit their respective ways of life.
U by RP Brand
Envisioned for everyday casual living, U by Ricardo Preto pays respect to the need in staying comfortable yet stylish at the same time. Not compromising structure with flow, find ease in a wardrobe that is adaptable to every wearing occasion.
U by RP FW16 Collections
These collections took inspiration from Classical Greek art history, mixed with fun geometrics printed on flowing fabrics, featuring and “fit and flare” silhouettes.
Ricardo Preto Exclusive For Rustan’s and U by Ricardo Preto are available at Rustan’s Ayala Center Makati, Rustan’s Shangri-La Plaza Mall, Rustan’s at Gateway Mall Cubao, Rustan’s Alabang Town Center, and Rustans’s Ayala Center Cebu.
Ricardo Preto studied architecture at the Lusiada University in Lisbon. He served as an apprentice of his teacher Maria Emilia Sobreira and completed a handbag workshop at St. Martins School of Arts in London.
As a creator, Ricardo Preto designed a collection for Amarras –a fast-fashion brand in Spain–; created bags for another spanish brand Perteguaz; and produced hats and accessories for designers like Dino Alves and Osvaldo Martins. He presented two collections at Manobras de Maio and presented his first collection at Portugal Fashion in 2005. He became part of the ModaLisboa LAB platform in March 2006, and integrated the list of designers for the Senior Creator Circuit of ModaLisboa in March 2007.
He has developed custom designs for various international brands, like Levi´s, Energie, Nike, Miss Sixty and Pepe Jeans. Aside from crafting his collections, Ricardo has also produced fashion editorials for magazines like Dif, Máxima, Zoot, Umbigo, to name a few. In 2007 and 2008, the designer led the art direction for Vista Alegre’s campaigns, and was also the campaign stylist for Água das Pedras, Moviflor and BPI.
Ricardo Preto has also developed collections and creative partnerships with brands like Oliveira da Serra, Canon, Toshiba, Fita Azul, Bic and Italian Motor Village – Spazio Dual.
In 2010, he created the costumes for the opera, Paint Me – a co-production with São Carlos and Cuturgest, and staged by Rui Horta.
Ricardo collaborated with Meam Style between 2010-2015. As Creative Director, he produced three RTW lines per season that were sold in Spain, France and Italy. During this period, Ricardo Preto also designed shoes for the Portuguese brand, Clays.
Today, Ricardo Preto is the Creative Director of Ricardo Preto Exclusive for Rustan’s and U by Ricardo Preto for Rustan’s. Both brands are under the management of Rustan Commercial Corporation and are sold at Rustan’s Department Stores.
Ricardo Preto sells his main label in one of the luxury stores in Lisbon, next to renowned international designers.
