On many occasions, women find themselves wearing the perfect outfit, perfectly ruined by the wrong choice of innerwear. Be it the long standing problem of unsightly bra lines, seemingly incorrect cup size or just simply one that moves out of place every time you move, your innerwear not only defines your level of comfort but can make or break your outfit of the day.
New from Maidenform® are two luxurious solutions for every season, every occasion and every body type. Introducing the Comfort Devotion Memory Foam Demi Underwire Bra—an underwired T-shirt bra with subtle lift that features an ultra-light memory foam lining in the cups that perfectly form to your natural curves, giving you that personalized fit. It’s made with super soft fabric inside and out with a more built-up back than most Maidenform bras, which helps give you an all-around smooth look. 
Perfect for low-cut tops with its demi neckline and a sexy strip of see-through lace that shows off your assets in a secure, semi-customized feel. With a perfectly fit bra personalized to your cup size, it’s simply easy to be memorable without you even noticing it.
Now that you have your bra woes figured out, you can look for more solutions at Maidenform. With the Instant Slimmer Waistnipper, a bestseller now made in skin-tone body beige, you can achieve that hourglass figure you’ve always wanted regardless of the color of your dress or top.
Made with soft, sleek fabric that feels smooth against the skin, this Waist Nipper provides comfortable firm control for everyday wear—not just for special occasions. This shapewear minimizes bumps and bulges, and smooths your body for a more natural, sleek and slim look—giving you a boost of confidence, all day and all night.
Whether you’re up and about for work or leisure, day trips or nightcaps, you will never go wrong with the right underwear. May you be full-figured or on the light side, choose whatever fits you well and firmly hugs your natural curves, because at the end of the day, whatever you wear is only as good as what you have underneath.
Feel confident and beautiful everyday with Maidenform shape solutions, available in leading department stores nationwide. Maidenform® is exclusively distributed by Rustan Marketing Corporation.
