MICHAEL KORS UNVEILS FALL 2019 MICHAEL MICHAEL KORS AND MICHAEL KORS MEN’S AD CAMPAIGN
Michael Kors is pleased to announce the release of a new Fall 2019 ad campaign for MICHAEL Michael Kors and Michael Kors Men’s, starring Bella Hadid and Austin Augie and shot in studio by legendary photographer David Sims.
Featuring action-packed, high-octane stills and video, the new campaign—dubbed “Hell on Wheels”—plays on the brand’s travel roots and the jet set lifestyle that has long inspired designer Michael Kors. “The original jet set of the ‘60s and ‘70s showed the world how to live a fast-paced life in the most glamorous way possible,” says Michael. “Today, between the Internet and all the ways that people move through the world, we’re constantly in motion, and I wanted the images to reflect that.”
The mix of props and motion showcases jet set style in a bold, modern way with Bella always on the move, and Austin, a professional BMX rider, on his bike, emphasizing the brand’s tenets of speed, energy and optimism. “From the styling to the energy and the movement, this season’s campaign reflects today’s jet set approach to modern life,” says Michael.
The Fall 2019 MICHAEL Michael Kors apparel and accessories tap into customers’ desire for elevated sportswear that can keep up with a high-speed life. A graphic mix of zebra stripes, rock ‘n’ roll studs and the brand’s Signature logo print lend a versatile appeal to the season while statement cheetah prints punctuate everyday must-haves. For a chic escape, the Bedford group of travel luggage in Signature logo gets updated with red racing stripes.
For Michael Kors Men’s, Austin sports urban essentials including outerwear, separates, and accessories. An array of travel luggage, including the Brooklyn backpack, duffle bag and hip pack, rounds out the season. Coupled with Augie’s athleticism, the campaign brings jet set to new heights.
The global campaign will debut in August, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
SSI Group, Inc. is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands that caters to all aspects of a quality lifestyle and is supported by a nationwide strategic retail presence. Leading the Philippine specialist retail market in terms of the size and breadth of its international brand portfolio and store footprint, SSI Group Inc. has also expanded its retail format offerings with its entry into eCommerce, unique restaurant concepts such as SaladStop! and Shake Shack, and mall developments such as the premiere lifestyle destination Central Square. It is also the first specialty retail company to receive the Economics Dividend for Gender Equality (EDGE) Certification in the Philippines and in South East Asia, as it reinforces strong gender balance and an inclusive workplace culture.
