What happens when classic footwear design collides with modern sensibility? Introducing Franco Sarto’s Spring 2010 collection, featuring easy-to-wear style with the grace and technician of a true artisan. For this season, seven key trends make up the Franco Sarto collection. For the Exotic Traveler, it’s all about fashion’s current love affair with global cultures intertwined with the Asia and India regions as seen in tribal-inspired prints and finishes. From traveling to lounging by the beach, get swept away to a paradise unlike any other with the Isle of Capri line. The crystal blue waters, the panoramic views, and the chic sophistication of Capri, inspire Spring’s jeweled simple elegance. Open silhouettes, jute braiding, and metal accents will inspire a summer get-away.
Inspired by the “white tee and beat up jeans” look, the American Vintage trend is influenced by throwback American style. Fashion always comes full circle, and this is a clean update to the classics. Franco Sarto truly knows what a woman needs to complete her everyday dressing. Driven and hardworking, women today need footwear with practicality and function. But that doesn’t mean giving up her style. Back-to-work is the line of shoes that is tailored and sensible without sacrificing fashion. Soft Touch on the other hand is the trend that is ultimately feminine and modern. Shoe silhouettes are embellished with metallic hints, bows, and knots. Materials are powdery and soft for a delicate finish. For bolder styles, Punched Out and Studded Out are the trends that are so now and hot. Cut outs and negative space inspire the punched out designs with holes in all shapes and sizes that are ever present from sandals to flats and beyond. While studded out appears in a broad spectrum of silhouettes from girly flats to western boots, the little metal accents will add a fierce pop to any style.
Taking the spotlight to the person behind the label, Franco Sarto wasn born in 1949 in Dolo, a small town outside of Venice where he came to realize his destiny at an early age. In his twenties, he already knew shoes and fashion were to be his life, so he packed up and moved to Stra — the center of shoe design for all of Italy. He quickly partnered with another designer and opened up a studio where they made models of their designs and sold their prototypes to visitors from around the world.
It is Sarto’s start as a cobbler—and his passion as a designer—that makes him a rarity in the business; he designs his shoes both with the sweat and blood of a technician and the grace and beauty of a world-renowned fashion designer. To this day, Sarto hand sketches many of his designs and is renowned for his drawings during his international store visits.
While the technician in him continually pushes to make shoes as comfortable as possible, the other side of Franco Sarto lives for fashion. He understands a woman’s undying passion for shoes and is dedicated to keeping that fervor alive by crafting beautiful shoes that bring joy to every woman.
To know more of the man behind the brand, meet Franco Sarto as he personally introduces the Spring-Summer 2010 Collection and showcases his sketches this coming March 5 Friday 5:30 to 6:30 p.m. at Franco Sarto store Greenbelt 5.
In the Philippines, Franco Sarto is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Eastwood Mall, SM Megamall Atrium, Rustan’s Makati, Rustan’s Shangri-La Plaza Mall and Rustan’s Alabang.
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