This Spring/Summer, the Jessica woman embarks on a lifestyle-enhancing journey around the world. The collection’s fun-filled yet sophisticated attitude is captured in the worldliness of New York City: from the cultured and high-end Uptown dining and shopping to the action-packed and forever-crowded Times Square to the eccentric and artistic Village. Adhering to the Jessica label, the collection is consistently romantic and feminine. The use of natural fibres in the collection bears an important message towards eco-friendly production. The lightness and airiness of these natural fabrics are interpreted through soft layering, draping and other different treatments to show off the feminine form. The collection is all about easy dressing in elegant and pretty styles.
The Spring/Summer colour palette is one that is refreshing and soft. Black and white set the backdrop of cosmopolitan chic, while the vibrant hues of green and blue set the mood of a day out at the carnival on Coney Island. The highlight colours of cherry blossom and fuchsia enliven the spring pale pastels while dusty evening shades of lilac and rosemary add a sense of femininity for occasions after sunset. Neutrals such as vanilla, sesame, and taupe form the season’s most versatile palette for head-to-toe dressing. As the season moves on, the Jessica woman explores and party in the tribal colours of brown, burnt orange and mustard.
To celebrate the newness of the season, the feminine form is updated through a new interpretation of soft and open weave fabrics. The ruffle-layered collar and sleeves details add nonchalance to the eyelet embroidery shell colour A-line dress. The mustard-coloured double-layered novelty lace cap-sleeve trapeze dress, decorated with special ethnic wooden and bronze beadings, has a strong tribal influence. Paired with a pair of walking shorts, the cropped jacket cut from the same lace fabric is a chic choice for the Madison shoppers. The sheerness of the striped lawn cotton cap-sleeve blouse with a bubble hem is perfect for the Hamptons as is the sky blue rayon and linen v-neck front ruffle blouse.
The heavy ornamentations in gold and silver add instant glamour to different pieces—from tribal warfare tops and jacket with discs and chunks to simply dazzling dresses with lots of sequins and embellishments. For the more subtle and classic New Yorkers, feminine details such as cascading ruffles and bows further consummate the looks.
Dresses continue to take center stage in the collection. The one-shoulder or off-shoulder detail is a directional statement that shows off the sensual female décolleté. The asymmetric beaded one-shoulder dress in creased linen with a cascading ruffle edge is a sure head turner. Tie-dye and ombre effects are key fashion elements as demonstrated in the fluorescent yellow sequined A-line dress with a printed gradation effect. The tie-dye pleated front fit-and-flare summer dress is a perfect day to evening pick for chilling out in SoHo.
Prints are carefully selected for the season as they come in various shapes and forms to reflect the mood of wherever the journey takes. The new graphic print is interpreted on a black-and-white monotone rose patterned short sleeve cocoon dress. The volume is neatly controlled by the wrap-tie at the centre of the waist and the sharply-cut angles at the shoulders further emphasize the clean-cut shape. Another new take of the floral print is shown in the mosaic floral print ruffle tiered A-line mini. The architectural details of a geometric print sleeveless top with a peplum hem are further juxtaposed with a pair of laid-back culottes.
An element not to be overlooked is the importance of knit dressing, which adds a hint of sportiveness to the feminine styles this summer. The versatility and comfort of the knitted jersey material coupled with the newly interpreted feminine silhouettes make these absolute travel essentials. Designers have created a most wearable selection from various kinds of cotton and modal jerseys, exemplified by the asymmetric tunic with cascading ruffle shoulder detail and pleated hemlines. Paired with a simple capri pant or summer leggings, the tunic is perfect for going out and about in the city.
In the Philippines, Jessica is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Rustan’s Makati, The Podium, and Eastwood Mall.
