It’s Not About the Coffee

We are priveleged to know such a great man and his wife, Lyn. Up to now they are very very good friends of the family.

Howard was the one who brought Starbucks to the Philippines 10 years ago. We all know that good leadership determines the success of an organization and Howard was definitely a good leader.

Congratulations Howard on your book!

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Former Starbucks President’s New Book!

“Howard Behar, the keeper of Starbucks’ soul for many years, has given us a book about how to succeed anywhere-not just in business. His ten principles should be required reading for every government official and college president.”

—Former U.S. Senator Bill Bradley

As a longtime senior executive at Starbucks, Howard Behar helped establish the company’s culture, and coached hundreds of leaders at every level around the world.

Now in his upcoming book, IT’S NOT ABOUT THE COFFEE, Behar reveals the ten principles that guided his amazing leadership. And as the title suggests, not one of them is about coffee.

As he writes, “At Starbucks the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. Our finances have to be in order. But without people, we have nothing. With people we have something even bigger than coffee.”

Behar argues that if an organization puts people before profits, everything else will take care of itself. If you think of your staff as people (not costs) they will achieve results beyond what is thought possible. And if you think of your customers as people (not revenue) you’ll make a deep connection with them, and they’ll come back over and over.