“This campaign protects our authentic and timeless heritage andevolves the modern way in which we communicate that. The Burberry campaignshave always been characterized by the dynamic British cast and I wanted toexpress the individuality and the energy behind each of their differentcreative expressions. Burberry was founded on innovation and outerwear and Iwant anyone who sees the campaign not just to see images, but to feel a part ofwhat we have created; connecting people through technology, music, thecollections, the attitude, and the emotion captured.” – Christopher Bailey, Burberry ChiefCreative Officer
Burberry has developed a completely interactive advertising campaign using innovative technology users can select and control view and perspective ofcampaign, cast and products. Motion responsive images and videocan be clicked, rotated, paused and dragged 180 degrees. Individual products and cast respond to user controlled commands bringingpeople closer to collection, cast and location
First time this fully immersiveand interactive technology has been used for a global luxury fashionadvertising campaign, reinforcing the brand’s heritage, innovation and digital creativity. 14 images and 6 interactive videosshowcase the Burberry Autumn Winter 2010 collections. Burberry Prorsum, Burberry London, Burberry Brit and Burberry Accessories collections feature.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4,Rustan’s Department Store Makati, and Shangri-La Plaza Mall.
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