The Jessica woman embarks on a sacred journey to re-embrace her inner purity and innocent beauty. Set against a beautiful English garden with a modern bohemian twist, the Jessica woman is temporarily freed from her hectic urban life and escapes into her dream-like fantasyland.
The Spring/Summer 2011 collection is romantic and feminine, incorporating free-flowing dresses and lightweight signature fabrics such as laces and silks that are uniquely designed for the Jessica brand. Delicate details such as tassels, 3D appliqué and ruffles add to the ethereal appeal of the collection. Comprising of both soft and strong elements, this season’s collection continues to celebrate the feminine forms of the present-day woman.
The season’s color palette is light and refreshing, featuring spring and summer staples such as cream, light beige and khaki. A variety of soft pastels like salmon, rose pink, pastel yellow, and watercolors such as aqua, different tones of blue and light denim blue are included to compliment the sensual aspect of the Jessica woman.
As we progress along the season, white is contrasted with burnt orange, fuchsia and gold are perfect compliments to the hot summer sun.
Layering garments of different and textures is one of the key trends of the season. The pairing of an all-white lace maxi dress with a fancy dotted jacquard trench dress coat is great for playing with textures and depths in the early spring season. The special lime green hue is an important directional color in spring trenches, 3D floral appliqué on the garden print dress, or simple chiffon pleated long skirts.
Fluidity is key for the bohemian lifestyle. The feel of silk suggests delicacy and ease of movement; while eco-friendly fabrics such as rayon-linen provides versatility and comfort. Other choices include silk twill, cotton silk ottoman, silk chiffon and silk organza satin and various types of lace to ensure sheerness, transparency and softness.
Designers have introduced a collection of unique and beautifully crafted lace to reflect the. romantic bohemian garden theme. The beautiful artisan details are showcased on various lace dresses throughout the season: an example would be the off-white colored abstract daisy print lace tunic with piping and scalloped sleeves. For something more tailored, the tie-belted aqua blue silk linen tube dress with a cascading ruffled front demonstrates structured elegance. Intricate embroideries, appliqué, ties, digital-printed sequins, mixed-medium beading are sure to capture attention. The atelier-inspired salmon sequined and embroidered patchwork belted dress in linen and lurex jacquard is the epitome of the top-notch workmanship.
A series of silk jersey Grecian drape dresses are highlighted. Featuring a lower-than-average waistline, these goddess-like dresses elongate the feminine silhouette and create a more graceful and sensual body contour. The flattering light gold poly drape A-line dress with sequined colossal pattern is also an easy-to-carry piece inspired by elements of nature – water, sand and earth.
A handful of prints are showcased as well. The garden print rayon-linen belted dress with lime green-colored floral appliqué is reminiscent of a lovely English garden while the mother earth-inspired orange dress with the beaded trees-and-flowers print pays homage to the Bohemian style.
The bright pink and orange geometric diamond-print lace tunic dress demonstrates a new genre of ethnic patterned lace. With the fringe and beaded details on the shoulders, this dress is both hip and cocktail-perfect. The light denim butterfly cut-out A-line dress is a chic number that can be easily integrated into the Jessica woman’s everyday life while the light and sheer dresses bring joy and comfort to its wearers.
In the Philippines, Jessica is exclusively distributed by Stores Specialists, Inc.
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