Le Sportsac Now Open in Greenbelt

The quintessential American lifestyle brand of casual trendsetting nylon bags Le Sportsac finally opens its first free-standing store in Manila distributed by Stores Specialists Inc. In celebration of the new store, its latest collection for Spring Summer 2011, together with Joyrich and its new Artist in Residence Jeremyville were presented through a fashion show modeled by teens and young adults including Tricia Gosingtian, JP Singson, Kim and Boop Yap, Kylie Tinga, Benji Bolivar, Bea Lozano, Stephanie Borlongan, Maryam Garcia, Fel Sison, Maxine Medina, Hallsy Al Taie, Sheena Dian, Tanja Winheim, and Kerbie Zamora, who exude the style of the brand. These young ladies and gents were all made-up by the MAC cosmetics, the official make-up sponsor of the Le Sportsac Spring Summer 2011 Collection.

Le Sportsac Spring Summer 2011 Collection

Say goodbye to the frigid and gloomy winter and spring into action for Spring Summer 2011 as LeSportsac adds 21 new uplifting and colorful additions to its classic collection. To add to its many fashionable and comfortable designs, in Spring Summer 2011 LeSportsac introduces the trendy Medium Drawstring Crossbody and convenient Round Shoulder Duffle. The Medium Drawstring Crossbody is a stylish and compact bag that’s perfect for a fun-filled day or night on the town. The conveniently sized Round Shoulder Duffle is perfect for carrying to the gym and even sleepovers.

LeSportsac brings on the fun earlier this year with its many fun-filled and on trend fashion prints. Nautical prints will give you that at-sea feeling. Dive into a deep sea of beautiful watercolors with Plunge, a unique hand-painted print that reminds you of beautiful sea colors like water washed red, purple and blue. The watercolor trend continues with Blossom Lake, a watercolor print about the beauty of nature. This breathtaking print has hand-painted swans, birds and butterflies. The fun continues with Zap Pow Pop an explosion of bright and bold colors. This ecstatic print is a Zap, Bang, Bonk of the comic book trend. Chrysalis is a simple all over pattern of blue tonal butterflies, flowers and more. Ending the season with a fashionable bang, in April, LeSportsac introduces SeaScape, a bright and happy print rich in coral shells and sea horses and Bangle, a fun and sophisticated batik print. The colorful swirl of lavender, orange and pink is perfect to wear and the beach for the upcoming summer. 

For men this season, LeSportsac will be expands their already-thriving collection with the addition of four new prints this spring. The collection features notably stylish, yet functional and long-lasting pieces, in ten different styles such as the Multi-Task Briefcase and the Utility Messenger. The enlargement of the collection is truly kicking it up a notch with an addition of four prints. Sk8 Park is a creative, new print with graffiti-esqueartwork with dark undertones and color-popping skateboarding graphics. Truffle Stripe is more of a basic, functionable navy with subtle khaki striping that is easily coordinated with many different looks. Slate Lightening is also very versatile, but the gray color also has a touch of shine to create a dapper, new look for the fashionable male. Classic colors Black Onyx and Blaze will also continue to remain a part of the LeSportsac Men’s Collection.

Le Sportsac Joyrich Collection

Known for its collaborations with names like Gwen Stefani, Stella McCartney, and Lilly Pulitzer, LeSportsac gears up for its Spring 2011 season with the brand’s latest collaborative partner, JOYRICH.

The Los Angeles design house, a stand-out brand in the contemporary streetwear market, interprets its vision of high-end yet accessible apparel, in this new collection with LeSportsac. The concept for the collaboration is a fusion of LeSportsac’s accessibility and universality with JOYRICH’s edgy and colorful sensibility that is high-end in appearance and contains a playful 90’s take on luxury brands.

The collection is available in 16 classic LeSportsac styles that have been given the JOYRICH treatment. All styles include JOYRICH’s signature gold triangle and to give the bags a more luxe feel all hardware and zipper pulls will also be in gold. LeSportsac’s iconic weekenders, Classic Hobo, Erika Tote, a bookbag, and a couple of cosmetics are just some of the styles included in the collection. The Pixie has been given a gold chain strap twinned with LeSportsac’s iconic grosgrain and the Heart Pouch have been given a removable crossbody chain mirroring the Pixie’s.

The JOYRICH Paula and Trislet will also include gold chain substitutions. The collaboration also reintroduces the Leigh duffle bag that functions as a tote or an extra roomy handbag. Laptop sleeves also make a re-appearance with added straps for more functionality. To add to all the gold and to enhance the fun of the collection, select styles will include an exclusive gold JOYRICH charm — a special gift with purchase that can be clipped to a belt loop, key-ring or just about anything.

JOYRICH also created three prints for the collection in custom fabrications. Chain is sateen that is inspired by the various gold elements of 90/80’s fashion—a fun and playful take on an oversized gold chain.

Numbered, a coated nylon, is inspired by luxury brands—a JOYRICH interpretation of classic monogram prints done a lighthearted ironic way. Another coated nylon, Leopard reflects JOYRICH’s love for animal prints and is a reflection of one of the brand’s best-selling prints.

The hot pink glitter element of print was done exclusively for LeSportsac. Shiny Quilted takes LeSportsac’s bestselling black patent and gives it a JOYRICH luxury feel with its chic quilting—a first for LeSportsac.

JOYRICH has created three new prints to run alongside the recurring Shiny Quilted, the quilted JOYRICH take on the classic LeSportsac black patent. The brand sticks to the stapleLeSportsac material of rip-stop nylon with the Union Jack print, a very direct reflection of the trend of the Union Jack in fashion. The print comes in two to-scale sizes, its bigger version meant to be carried on the bigger bags, and its smaller version on the smaller accessories. Similarly, Wonder Rose comes also in Wonder Rose Big. It is of cotton canvas material and showcases a crowd of roses against a white background. Jungle Cat remodels the standard animal print, a fundamental love of JOYRICH, as a mélange of various prints in a contemporary patchwork style.

LeSportsac teams up with Jeremyville for Spring Summer 2011

This Spring Summer 2011 LeSportsac welcomes everyone into the world of Jeremyville, the brand’s new Artist in Residence Jeremyville, artist and product designer, splits his time between 2 very contrasting studios: his chilled Bondi Beach studio in Sydney by the ocean, and his frantic studio in the Lower East Side of Downtown New York. The theme in this range that he created for LeSportsac is called ‘Inspirations’, and is based on the many sketches drawn in the neighborhood cafes of his 2 studios, and the imaginary landscapes made real by his pen. Traveling the world with his sketchbook, pen, and laptop in his backpack, Jeremyville’s studio is anywhere he opens up a blank page and starts drawing, and the 3 themes of this range reflect the spontaneity and inspiration he gets from the neighborhoods he is in:

Bondi Beach Sketchbook

This theme is based on the scenes from his neighborhood in Bondi Beach, where he grew up as a kid, and now has his studio: The skate park outside his window on Campbell Parade, the cafes he hangs out at on Hall Street, drawing, thinking and sketching, and the great surf of Bondi Beach. The beach at Bondi has always been a strong inspiration for Jeremyville, and his days are spent running along the sand or swimming in the ocean pool, then drawing these experiences back at the studio, or while having a coffeewith his creative partner Megan at the Icebergs Pool by the ocean’s edge, while the surf crashes 5 metres away.

Jeremyville NYC

Jeremyville’s favorite place on earth, New York City. Based on his drawings of each distinct neighborhood, and his iconic aerial views he imagines as he walks down the avenues of Manhattan, with his sketchbook in his ever-present shoulder bag. The frenetic energy of the Lower East Side is a particular inspiration, his studio is there, just off Rivington Street, and the noise and inspiration coming from the sidewalks feeds Jeremyville’s street art, fine art and toy design.

Tomorrow Forest

An imaginary, surreal world from the sketchbooks of Jeremyville, populated with strange furry creatures, enigmatic birdpeople, and lots of smiling mushroom creatures, with a faraway look in their eyes. The mascot of the theme ‘Inspirations’is the Magic Bunny, the furry muse of Jeremyville for this range he created for LeSportsac. The Magic Bunny followed him everywhere during this project, whispered occasionally into his ear, and guided Jeremyville with his drawings. You can find the Magic Bunny on a special shaped bag created for this range.

All three prints are available in all ten original Artist in Residence styles. The collection will also include two exclusive styles made especially for the Jeremyville collection: the Bunny Tote (a whimsical take on the brand’s zip top shopper featuring a screen printed face of Jeremyville’s iconic bunny with actual nylon bunny ears that flop over the screen print) and small bunny Pouch that mirrors its bigger tote cousin.

Founded in 1974, the company maintains a strong presence around the globe, offering a fashion forward line of handbags, travel totes, messenger bags, backpacks and accessories. The lightweight fabric combined with high-performance hardware characterizes its iconic, functional styles available in a wide variety of colors and prints. A leader in the accessories market, LeSportsac continues to offer fresh, innovative new

In the Philippines, LeSportsac is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’sMakati, Rustan’s Tower, Rustan’sAlabangTownCenter, Rustan’s Gateway Mall and Rustan’sCebu. ___________________________________________________________________________________________________________

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