Born Free

Born Free – Make It Right From The Start!

Human Nature is the Philippines’ leading brand of genuinely natural personal care and cosmetics products. A social enterprise, it is driven by its core philosophy: PRO-PHILIPPINES, PRO-POOR and PRO-ENVIRONMENT. Founded in November 2008 by Anna Meloto-Wilk and Camille Meloto, daughters of Gawad Kalinga founder Tony Meloto, Human Nature’s products are 100% made in the Philippines and 100% free from harmful chemicals.

Babies are God’s precious little gifts, life’s miracles filled with such innocence, love and joy. BUT, do you know that some ingredients found in baby products and baby food have actually been linked to asthma, reproductive disorder and more? At this early point in a baby’s life, their immune systems are at their most vulnerable stage, so it’s important to know what you are feeding them and putting on their bodies.

Human Nature, in partnership with Rustan’s Supermarket and Shopwise and supported by Mommy Mundo, have teamed up to bring you BORN FREE – a campaign that’s all about setting your little one on the path to a healthy life… about making it right from the start. For every parent’s peace of mind, Human Nature Natural Baby Care products are now a retail exclusive in Rustan’s Supermarket and Shopwise to make sure that your baby enjoys only the purest, most natural care that’s 100% free from harmful chemicals such as phthalates, sulfates, mineral oil and parabens.

Introducing, Human Nature’s 3-step baby care — the first and only genuinely natural and affordable baby care products available for Filipino mothers everywhere.

Step 1 – 99.3% Natural Baby Wash for Gentle Cleansing. Cleans your baby’s skin and hair while nourishing it at the same time, thanks to its unique natural ingredients. Lavender, rosemary and chamomile help calm and soothe for a happy baby during bath time. (500ml – Php299.75; 200ml – Php149.75)

Step 2 – 100% Natural Baby Lotion to Moisturize & Nourish. Newborn babies need time to adjust to their new, dry environment. Keep your baby’s skin from drying out with this 100% natural baby lotion made with avocado and sunflower oils plus aloe vera to lock in moisture and provide skin nourishment. It’s the leave-on lotion made with all-natural goodness to keep your baby happy and rash-free. (200ml– Php174.75)

Step 3 – 100% Natural Baby Oil to Protect & Nurture. Studies have shown that premature or low birth weight babies massaged daily with sunflower oil are 41% less likely to develop infections. Made with pure, premium-grade sunflower oil – none of that mineral oil that comes from the same black gooey stuff that fuels your car – to help heal, protect and nourish baby’s skin. It’s the baby “oil-over” you can truly trust! (100ml – Php174.75)