Seafoam greens and pale peaches are refreshing respites from summer’s usual brights. Still vibrant and brimming with a subdued sophistication, Massimo Dutti’s Summer 2012 collection is the urban dweller’s go-to for the season –– perfect for running around in the city.
The Spanish brand, present in over 50 countries, has always delivered collections that lend inspiration to what city living ought to be: urban, elegant, and sometimes suggesting a bit of whimsy. If you’re stay-cationing in the city, the collection’s cool palettes can take you somewhere breezy, like the streets of Milan or beneath the setting Tuscan sun.
Originally a brand set up to commercialize menswear, Massimo Dutti is also known for creating collections of women’s wear ranging from casual styles to urban looks.
A city guy gone tropic
Massimo Dutti’s men’s summer collection is inspired by the sea, sand, sun and sailboats, but steers clear of typical warm weather fashion, which often lacks the tailored, put-together vibe that is the essence of urban style.
Key items for daytime are knee-length cotton and cotton linen shorts in light colors, two-toned navy shoes, large cotton bags and colorful rope belts. Come nighttime, this look is elevated with rolled up trousers, sailor shirts, and blazers in shades of blue. The preppy result is encouraging –– it’s summer, but its city.
Women draped in Dutti-chic
The women’s summer collection is inspired by various iconic feminine styles. The Brigitte line is strong and dynamic, featuring nautical hues with dashes of orange and fuchsia, and an effortless silhouette no woman could resist.
Margot is the epitome of Parisian chic. Feminine, tailored, and evocative of luxury, the collection is a whimsical summer romance told through fabric.
Massimo Dutti has a line for the free spirit: Sophia, who, personified, is a woman of wisdom, character and strength. The line features bold royal blues, black and white, complemented by mysterious silver
And finally, there’s Bianca, ethnic chic set in an urban backdrop. The collection’s key colors are white, khaki and navy, accompanied by the summer’s trend colors, turquoise, orange, yellow, and royal blue.
Massimo Dutti redefines summer fashion with looks that balance slouchy with tailored, bold hues and cool tones, trendy and classic, with each piece bespoke with the craftsmanship and quality the brand has been known for since 1985. Get inspired by visiting their look book at www.massimodutti.com or Massimo Dutti boutiques.
In the Philippines, Massimo Dutti is exclusively distributed by Stores Specialists, Inc. and is located at Greenbelt 5, The Power Plant Mall and Shangri-La Plaza Mall.
