Baby Gap Introduces Limited Edition Collection Inspired by Beatrix Potter’s Peter Rabbit

For Spring 2013, Gap introduces a limited-edition collection for babyGap inspired by world famous author Beatrix Potter and her captivating children’s book, The Tale of Peter Rabbit. Drawing from Potter’s mischievous characters and magical adventures, the babyGap collection brings to life a modern interpretation of the enchanting world of Peter Rabbit through imaginative gifts for girls and boys from newborn to 24 months.

 

Since its creation in 1902, Potter’s classic tale of Peter Rabbit’s adventures in the English countryside has been beloved around the world by children and adults alike. In celebration of the book’s 110^th anniversary, actress Emma Thompson wrote a sequel, The Further Tale of Peter Rabbit, which provided additional inspiration for the babyGap collection. Peter Rabbit books are published by Frederick Warne, an imprint of Penguin Young Readers Group.

“Peter Rabbit is a timeless character that generations of children have enjoyed, so we’re thrilled to offer a babyGap collection inspired by characters and scenes from the books,” said Lexi Tawes, Vice President of Merchandising for Gap North America. “We think babyGap customers will love the playful designs – from Peter Rabbit’s iconic blue sweater to the whimsical, bunny-inspired patterns – whether they’re looking for a special baby gift or the perfect addition to their own little one’s wardrobe.”

The collection, ranging in size from newborn to 24 months, is rooted in an assortment of soft knit graphic bodysuits, brightly colored denim, whimsical one-pieces and patterned dresses. Graphic one-piece bodysuits ground the collection, available for newborns starting from P695. For baby girls, highlights include colored and printed denim (P1650); billowing dresses and frilly tops (from P1450.). For boys, key styles also include colored denim (P1450); and one-piece oxfords (P1250).

 

Make sure to shop the collection first in babyGap stores by liking us on facebook at facebook.com/GapPhilippines. And for parents with little ones celebrating a big milestone soon, make sure to sign-up for babyGap’s Gift Registry Program to receive these great gifts. Just visit your nearest babyGap store and a specialist will assist you in selecting items for your wish list. Upon selection, your list will automatically register in all babyGap stores in Metro Manila. Registrants will get a free diaper tote bag and invitation cards to give to your guests for the occasion.

GapKids and babyGap are exclusively distributed in the Philippines by Casual Clothing Specialists, Inc. (CCSI), a subsidiary of Stores Specialists, Inc. and is available at SM Mall of Asia, Shangri-La Plaza Mall, Glorietta 4, Bonifacio High Street, SM Megamall Abreeza Mall in Davao, and Robinsons Magnolia.

 

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