JEREMY SCOTT FOR LONGCHAMP
“LEOPARD FLOURISH”
Eccentric, extravagant, extraordinary… Everything Jeremy Scott does, he does with a flourish. And he’s certainly surpassed himself for Spring 2013 with Leopard Flourish, his new limited-edition design for Longchamp’s legendary Le Pliage® holdall.
LONGCHAMP 3D
SUPER-STYLISH FROM EVERY ANGLE
Emblematic of the architectural inspiration of Longchamp’s Spring 2013 collection, the Longchamp 3D line gives the season’s geometric spirit a whole new dimension of fun and fashion appeal with its playful “pop-up” details.
Embellishing the line’s casual chic totes and duffle bag, two vertical bands of leather are joined together by a horizontal label discreetly embossed with the Longchamp signature. This graphic motif stands out from the bag, creating a striking 3D effect, which is accentuated by outsize black nickel eyelets.
The “pop-up” apart, Longchamp 3D is a study in design purity, with the clean lines of the bags complemented by the beauty of their leather: finest quality young bull hide with its unique natural grain and creases. Exquisitely soft, exceptionally supple, it balances the line’s graphic shapes with its sensual, touch-me texture.
The tightly edited colour palette comprises three chic neutrals: warm Honey, pale Ecru and Black (which, in association with the creased leather and black nickel hardware, exudes an urban rock ‘n’ roll vibe). The real standout, however, is Lime, a stunning acid bright that is bang on summer’s bold colour trend.
The Longchamp 3D line encompasses two roomy totes, both with handles and a removable shoulder strap, and a maxi hand-held duffle bag. Combining function with fashion, all feature multiple interior pockets and a jacquard lining with Longchamp’s legendary racehorse motif. Last but not least, a small cylindrical pochette can either be carried as a clutch or used to stash away personal essentials.
Longchamp 3D. Whichever way you look at it, a new dimension of style.
FINCA LUISA BY LONGCHAMP:
THE STATEMENT PRINT OF SPRING 2013 COLLECTION
Saturated shades, structured shapes, a striking architectural vision – Spring 2013 at Longchamp is a vibrant statement of modernity, epitomized by the collection’s standout print: Finca Luisa. Exclusively created for Longchamp, this graphic motif was inspired by the houses characteristic of South American estates (finca in Spanish) and is a playful tribute to the Mexican architect Luis Barragán, celebrated for his use of bold block colour.
Bringing together the season’s key shades, from indigo blue and vermilion red to ecru and sunshine yellow, Finca Luisa runs like a leitmotif through Longchamp’s Spring 2013 collection. In leather goods, its intense, sun-soaked hues translate beautifully to canvas in the shape of two totes, a hobo bag and a clutch, all trimmed with natural calfskin for a subtly sophisticated finish in keeping with the collection’s focus on elegant essentials.
As an ultimate detail, the Finca Luisa print is precisely placed on the handbags so each side reveals a different design and colour palette: one side shows the house’s roof and windows in indigo and ecru accented with vibrant vermilion; the other features a detail of stone steps in sun-baked shades of paprika and sunshine yellow; Two distinct looks to suit different outfits or different moments.
Bright, bold, beautiful. Capture the spirit of Spring 2013 collection with Finca Luisa by Longchamp. Available at Rustan’s
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