DIESEL REVEALS ITS DIRTY SECRET

Iconic clothing brand offers its fans limited edition

‘Dirty Thirty’ denim

Denim collectors are expected to queue around the block when Diesel unveils its one of a kind limited edition ‘Dirty Thirty’ jeans, which will be sold for one day only at Diesel stores worldwide. The premium-quality jeans are worth many times the ‘dirty’ price and the gesture is part of Diesel’s mission to thank its fans for their loyalty.

To be part of denim history, get down to the Diesel Rockwell store at 11:00 in the morning of Friday, October 10!

The jeans, designed by Diesel’s creative team, headed by its creative director Wilbert Das, are 30,000 only for 160 selected Diesel stores worldwide.

The limited edition jeans come in female (Matic) and male (Heeven) models, two of the most loved styles ever.

Price: Php3,030.00

On the back patch a xXx sign in Roman numerals will identify the unique product featuring a number of exclusive details: a one off ‘dirty wash’ treatment with side abrasion and hand-made repair patch; the back patch will celebrate Diesel’s 30 years of love and fun with the words ‘Dirty Thirty’ and ‘xXx’; side embroidery will state the dates 1978-2008; buttons will be customised with ‘Diesel 1978’ date of birth.

Unexpected guerrilla tactics will spread the message to all Diesel fans around the world. From cute cleaning teams taking to the streets of major cities in Diesel-branded cleaning vehicles to staff in Diesel stores religiously cleaning everything and everyone – while clad in all-in-one protective suits.

Find more details on how to get our exclusive ‘Dirty Thirty’ denim on www.diesel.com.

Expect the jeans to enter the history of collectibles – so get down to your local store early that one day only if you want to be among the few to own a pair…

…but be warned and prepared to fight dirty!

In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at The Power Plant Mall, Greenbelt 3, Robinson’s Place Malate, and Shangri-La Plaza Mall.