The magalogue is available in all branches of Rustan’s Supermarket. It’s a free publication exclusively distributed to Fresh Shopping Rewards and Star Sapphire loyalty card members
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All posts by Heart2Heart
Thanks to our good friend, Marco Antonio, for showing us their latest project!! Acqua!! I just love listening to the Antonio brothers, Jigger and Marco, whenever they make their presentations!
Previous Entries:
Century City and Philippine Tatler August 30, 2007
Century Properties Turns up the Summer Heat at Azure Launch and Fashion Party May 4, 2010
Heart2Heart’s favorite part of Acqua, the PEBBLE
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Go to their website for more information: Acqua
In 2011 the brand sets off to create a brave new world for the braves and terminally stupid.
It’s the news Diesel fans the world over have been waiting for. After years of feeling marginalised by society, of feeling too colourful, courageous, individualistic or merely stupid to the rest of the world, they’re finally getting a place they can call home. In 2011 they can immigrate to Diesel Island.
This is not a vacation – it is a nation. After launching a movement with the Be Stupid campaign, Diesel’s next step is the creation of an entirely new and stupid society: a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish. What would it be like to start a nation from scratch? To take what is great from the countries we know, and ditch all that is bad? To re-write the laws? To right social wrongs? A country for only the brave?
The print and outdoor campaign images will show the first pioneers arriving on the island, living exciting experiences, solving some of the old world’s oldest problems (immigration, healthcare systems, transport…) with fresher eyes, and holding wild parties to celebrate the birth of their nation. Think Lost, but with nicer clothes and no polar bears.
A raft of cross-media initiatives (viral videos, a Facebook application and a game based on island’s everyday life, a pirate radio, etc) will complement the traditional media outburst, while the Diesel website will be fully integrated with the campaign: virtual visitors to the island will be able to shape its laws, watch videos of island life, meet its citizens – and of course buy island-friendly clothes via the interactive catalogue. And not to forget, the island will have its own Wikipedia entry, updated every week as the emerging society and its rules and regulations evolve.
Meanwhile, Diesel stores will become the official “embassies” of the island, with flags, maps and explanations of the philosophy that led to the creation of the world’s youngest country. Entering the embassies gives everybody the chance to get official Diesel Island citizenship.
What should the perfect society look like? Can it ever exist? Are the outrageously stupid the best people to create it? And again: will Diesel be brave enough to buy a real island and raise a flag of independence?
Only time will tell. But first, there’s the dream. Diesel Island: land of the stupid, home of the brave.
In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc.
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Through the rugged mountains, Saharan desert and into the tropical rain forest: The Spring 2011 collection tells the story of our global landscape which takes inspiration from the organic colors and textures inherent in nature, juxtaposed with a more urban, utilitarian sensibility.
Key looks for women include exotic, asymmetrical one-shoulder sheath dresses belted at the waist, slouchy, parachute cotton trousers, and sporty yet versatile trenches layered over lightweight silks with ruched necklines and modern, sportswear-inspired mesh fabrics. Pixilated mosaic prints and splashes of color are grounded by dune, slate and crisp white, one the of the season’s biggest trends. Refined tribal patterns and hints of playful electric yellow and blue pop into the landscape. Raw silk and bleached out fabrics mix soft and hard, shiny and matte.
Accessory highlights include double buckle belts and hobos in metallic python with white leather detail and studded handles. Camouflage totes and gladiator heels in fatigue green mesh and snakeskin are the spring military must haves.
For men, the mood is urban safari with a clean yet unstructured silhouette and a concentration on military cargo, canvas, unconstructed blazers and raw edges. Key looks include sandy suede field jackets, two-button blazers, layered separates and loose-fitting, easy-to-wear trousers with roll up cuffs and clean patch pockets. Steel blues and warm berries balance jungle grays and tumbleweed browns. Shoes include short military boots, trekking sandals, and sharp oxfords with playful colored soles. Belt bags, rustic leather duffels and updated, graphic camo bags are slung across the shoulders, perfect for hiking through the urban jungle.
In the Philippines, Kenneth Cole New York is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Rockwell, Greenbelt 5, and Rustan’s Makati.
Thanks to Ton and Karen Concepcion for allowing me to share their photos. They were at Tokyo Disney Sea when the earthquake happened. What an experience it must have been…glad you are all safe and back home!
by Ton Concepcion
That was the biggest and longest earthquake i ever felt. followed by several very strong aftershocks!
New admiration for the japanese people – very kind, polite, disciplined. so many good people out there helping each other out. we were helped out by some anonymous kind souls. japan rocks!
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From my cousin, Donnie. A beautiful story Heart2Heart would like to pass on.
“Wanted to share with you a short story that I heard from a priest during his homily yesterday (Greenbelt Chapel). I thought its a nice message to receive during this first week of lent and right after the Tsunami.”
It was mid-day when a farmer was tending to the fruit trees in his orchard. His orchard was a hill that looked out into the sea. He thanked the Lord as he looked upon the abundance, the size the fruits of his tree. He spent nearly a lifetime nurturing each tree since they were just seeds.
He then turned his head to look out into the sea; he noticed a huge wave moving very quickly towards land. It was a Tsunami and he thanked God that he, his orchard and his family would be safe because they were on the hill. He looked down into the coast and from the distance saw his friends gathered for a party; they were enjoying each other’s company and were completely oblivious to the disaster that was about to hit them. The farmer panicked; he had to help his friends and he had to do it very fast. The only solution he could think of was to draw their attention by burning down his orchard. He quickly set about burning his orchard. He prayed hard that his friends would see it, be alerted, and somehow do something to save themselves from the approaching Tsunami. The people in the party saw the orchard burning. Some of them saw the orchard burning, stopped what they were doing and enjoying in the party. They were worried about the the farmer and his orchard; they rushed up the hill to help save the farmer, his family and his orchard from the fire. THEY WERE SAVED from the TSUNAMI. They thought they were doing something good, a favor for the farmer. In the end, it was the farmer who did them a favor at a huge sacrifice to himself. The others who ignored the fire and thus did not rush up the hill perished.
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