Let your heart skip a beat and get your shoe cravings fixed with Payless ShoeSource with the recent opening of two new additional stores in SM Manila and Trinoma.

Transform your shoe closet with a wide range of collections for every age with Payless. Cuddle your feet with their designer shoe collections from Project Runway winner fashion designer Christian Siriano for Payless, Lela Rose for Payless, Isabel Toledo for Payless and holds-no-fashion-boundaries Patricia Field for Payless. Adorn yourself with an array of the latest in fashion accessories, from handbags, accessories, sun glasses, wallets and more. Definitely, these collections are for the fashion trendsetter and those who wish to dip their toes into more stylish footwear.

For the laid back, Airwalk by Jeff Staples, a collection of high-cut sneakers both for men and women who enjoy the casual board sport scene. Men also have variety of casual loafers, sandals and slippers for those easy weekend afternoons. Formal footwear and fashionable casual shoes paired with basic pieces from Dexter is right up the alley of the men-on-the-go.

Tots are not left behind with popular choices of footwear with their favorite fairytale characters as well cartoon heroes like Toy Story, Dora the Explorer, Cinderalla and soon, Star Wars! What a treat all of these are for the young generation!

Shoppers who dropped by the new Payless SM Manila branch last May 5, got a once in a lifetime chance to meet and greet R&B prince Jay R and host/singer/actress Iya Villania. Shoppers had the opportunity to take photos with the celebrities in the photo booth. JayR and Iya went around the store and hung around with the shoppers. They also helped them out in picking the perfect pair of shoes!

Last May 6, the Trinoma mall played host to a new Payless branch. This time shoppers and store staff enjoyed photo opportunities and shoe shopping tips from dance prince John Pratts and host/actress Nikki Gil. They also took several jumped on the photo booth and raised the fun ante of the store opening.

Payless will surely have something for the shoe addicts and devotees with their wide array of top quality stylish footwear at great value. Certainly, no one’s thunder will be put asunder when strutting with a pair of Payless shoes!

In the Philippines, Payless ShoeSource is exclusively distributed by Footwear Specialty Retailers, Inc. and is located at Festival Super Mall, Ali Mall, SM Mega Mall, Shangri-la Plaza Mall,  Greenhills Shoppesville, Market!Market!, Rockwell, Glorietta, Robinson’s Galleria, Marquee Mall, SM Manila, and Trinoma

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 The MCS Marlboro Classics collection for SS 2011 is a 360° journey into the iconic clothing of the American Dream, where all items make the most of modern material research and an exquisitely Italian feel for design. To the traditional values of quality, authenticity and ease, MCS adds a fashion twist that’s also a rediscovery of the brand’s own genetic code: as in the rugged spirit of the West applied to urban jackets, cabans, shirts. It’s a more sophisticated approach to the universe of casuals through new takes on favorite denim washes and treatments, the multiplication of prints for shirts and Ts, a fresh use of lighter weight fabrics.

From country to biker styles, from surf to work wear, all the way to the line’s more urban themes, now the slant is on experimentation, on totally today detailing, material research, colors, washes and fits.

•           The check fabrics defining shirts take on candy nuances, delicate embroideries, different fits to connect with various worlds.

•           Denims come in a wider range of fits, offer a greater and stronger selection of treatments, all while developing the fabric’s organic soul. The green spirit emerges also in the knits, namely in the recycled cottons in natural hues flanking the brighter colors.

•           The traditional John Wayne jacket introduces a re-edition featuring rubberized cotton.

•           Leather, treated as if a fabric identifies bombers and biker jackets having a natural vintage flair thanks to contrast plating and waxing.

•           The army look as well gets a detailing update, there in the jersey linings on safari jackets and blousons, in the tiny floral camouflage prints, in the eco treatments.

•           Dazzling surf colors are diluted by bleach washes for the shirts with floral decors. A new cotton/linen denim creates the latest in lightness for the chinos.

 Urban themes meet the brand’s authentic core: blazers go slouch-chic thanks to destructuring, distressing, and coloring that heighten the edgy used and textured appeal. Stripe patchworks tone down the classic men’s shirt.

The same spirit comes through in the accessories: nabuck desert boots and derby lace-ups in powdery hues, multicolor faux-leather thong sandals, plus metal hook distressed leather boots for the city. Meanwhile, what distinguish the generally extralarge sport bags are the canvas/calf and denim/leather material mixes.

MCS Marlboro Classics so designs a collection that cuts across traditional casual, outdoor and urban categories, mixing and merging elements in perfect synch with the spirit of freedom that has continued to mark the brand for 25 years.

In the Philippines, Marlboro Classics is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Shangri-La Plaza Mall, Robinson’s Place Malate, Glorietta 4, and SM Megamall.

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The brand U is a private label by Rustan’s for the young adult market, offering apparel and accessories that complement the young, urban, and casual lifestyle. Inspired by European fashion aesthetics and design elements, U’s concept gives individuality and personality to the wearer, while not forgoing quality and value for money.  While it is important for the younger generation to be “in style” and to be “effortlessly fashionable”, it is important that the clothes of they wear are durable, appropriate and affordable.

U is all that, and more.

The brand provides its young customers the opportunity for creative expression while still meeting the young generation’s demand for wearability, functionality, and a look that is just right for their age.

This season, U Girls’ collection splashes out color upon color that spells out Y-O-U-N-G: from hot pink twill blazers over ditsy floral dresses, to cerulean blue shirt-dresses over striking orange washed-twill shorts! Hype it all up with large leather bags in explosive reds and oranges, and chic tie-die wedges or fun striped peep-toe pumps. This collection is not only super stylish and chic, it’s perfectly ideal for school atmosphere!

U Boys’ summer collection introduces the fashionably sporty look, perfect for the uber C-O-O-L: Knit hoodies in electric blues and bright greens over fresh white-and-blue striped tees paired with classic dark-washed denims. New jackets in dry-fit cotton fabric over classic striped tees are totally “in”! Complete the look with a textured-twill and leather messenger bag, and you’re ready to go to class!

Whether they’re off to hangout or off to a spontaneous roadtrip for the weekend, U keeps the young effortlessly stylish. Rustan’s believes that keeping a stylish persona increases confidence which in turn will improve performance on campus.

U is available in all Rustan’s Department Stores — Makati, Alabang Town Center, Shangri-la Plaza, Gateway Mall, Ayala Cebu, and Robinsons Place Manila.

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A TRIBUTE TO “LA PISCINE” – DAZZLING SUNLIGHT AND RARIFIED SENSUALITY

SALVATORE FERRAGAMO PRESENTS SPRING/SUMMER 2011 ADV CAMPAIGN

BY MIKAEL JANSSON 

For the Spring Summer 2011 advertising campaign, Ferragamo reiterates its link with the Big Screen through images shot photographer Mikael Jansson that reinterpret the seduction and bohemian spirit from the classic French film, “La Piscine”, the source of inspiration for the season’s collections.

The story is told through a series of poolside images that convey sensuality and seduction. Dominated by summer sunlight, the photos evoke the type of languid, luxurious summer holiday expected of the Salvatore Ferragamo jet-set couple.

Just as in Jacques Deray’s 1968 film starring Alain Delon, Jane Birkin, and Romy Schneider, the campaign shots describe a sophisticated poolside seduction, with the natural allure of the protagonists’ tanned bodies, the lazy spontaneity of utter relaxation, the casual elegance of a cocktail at sunset and embraces in evening attire before a part on the beach. The feeling of this refines summer holiday is distinctive through elegant details and looks pit together with nonchalance and ease.

Supporting roles are played by Ferragamo accessories; bags with natural textures, sandals in leather and raffia, ultra-flat slave sandals, bijoux like talismans, exclusive wristwatches and stylish sunglasses, icons of the Brand. Impeccable summer elegance in ivory and white with touches of navy blue for him, while she favors an eclectic style that combines bohemian elements with ultra-chic pieces – crocheted knits, silk mini-shorts, safari jackets, gossamer-fine flounced dresses and knotted headscarves.

Stylist Anastasia Barbieri worked with Mikael Jansson on the campaign, shot in Ibiza in early November. The campaign features models Daria Werbowy and Clement Chabernaud. Accomplice to the shoot was the sunlight, which emphasized the atmosphere and the models’ look at every moment of the day – discreet and inviting in the morning and soft and caressing at sunset. It creates plays of light and shadows on faces and warms the natural leather textures of the accessories, while enhancing the whites and ecrus of the clothes.

“Mikael’s images exactly mirror the inspiration for the collection: a sophisticated woman with the natural taste for luxury,” said Massimiliano Giornetti, Creative Director of Salvatore Ferragamo. “A fascinating man near a swimming pool where the characters play out their lives…the flawless blue of the sky and the vitreous colors of summer… Slow, relaxed movement… The search for beauty without compromise…Rarified moments of timeless elegance interpreted magnificently by Daria Werbowy e Clement Chabernaud, and impeccably captured by Mikael.”

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Power Plant Mall, Greenbelt 4, Rustan’s Tower, Rustan’s Makati, Alabang Town Centre and Rustan’s Ayala Cebu.

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