Category Archives: Fashion

Banana Republic Fall Essentials 2010

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BANANA REPUBLIC FALL 2010 ESSENTIALS

Cool down then warm up with Banana Republic this fall season, as we anticipate the transition from warm summer months to cooler times ahead.

Women can set themselves up for great fall pieces, in a range of browns and neutrals set in steely and soft blues. Key items include embellished tops and essential skirts that are effortlessly modern and easy to outfit around. A soft print of painterly geometrics and watercolor florals dominate the collection and serve as the identifying look of the season.

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Men can update their wardrobe with short-sleeve tops knits and novelty wovens in cooler, transitional colors – pieces are grounded blacks and denim, accented by navys and cool blues. Pieces for him then warm up with long sleeve mock neck and full-zip sweaters. Graphic and logo printed tees round out the collection, all in deep burgundy tones and Tabasco hues.

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BANANA REPUBLIC FALL 2010 COLLECTION

Effortless strength. Understated cool. These artful juxtapositions inform the fall 2010 collection which revolves around contrasting textures, thoughtful tailoring and effortless modernity. With each piece possessing enduring versatility and limitless opportunities for mixing, the line creates the perfect canvas to display one’s own individual style. “Today there‘s no separation between what we wear to work, to play, to unwind,” notes Creative Director and EVP of Design, Simon Kneen. “For fall, a series of opposing pairings—masculine shapes with feminine details, utilitarian essentials with tailored finery, romantic touches with military classics—creates a modern energy that suits every time and place.”

This multifaceted vision is evident at every angle, from the alluringly tactile materials to the fluid palette and inviting silhouettes. Cargo and military shapes are reduced for her, transformed into lean, graceful shapes. Each piece complements the next: skinny pants and sleek leggings give comforting pieces a citified finish while textured wools warm up cool silk separates. Elongated cardigans drape close to the body and softly structured skirts graze the thigh, while jersey blazers layer with ease. Lithe belts, leopard accents and suede boots add playful punctuation.

With the same refreshing approach, fits for men have been cleverly mixed, pared down and transformed into softly structured shapes. Formal slim stretch wool pant paired with casual washed cotton woven shirts serve as the ideal foundation for autumnal essentials including the tailored item blazer, dapper sweaters and smart wool coats. Suiting is trim in fit and primed for layering. Utilitarian classics like the cargo pant, desert boot and cadet jacket are elevated to timeless designs when reinvented and rendered in the soothing hues of olive, grey and deep charcoal.

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Banana Republic is exclusively distributed in the Philippines by Casual Clothing Specialists, Inc. (CCSI), a subsidiary of Stores Specialists, Inc., and is available at Greenbelt 5 and Rustan’s Department Store Makati.

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Burberry Launches Digitally Interactive Global Advertising Campaign

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“This campaign protects our authentic and timeless heritage andevolves the modern way in which we communicate that. The Burberry campaignshave always been characterized by the dynamic British cast and I wanted toexpress the individuality and the energy behind each of their differentcreative expressions. Burberry was founded on innovation and outerwear and Iwant anyone who sees the campaign not just to see images, but to feel a part ofwhat we have created; connecting people through technology, music, thecollections, the attitude, and the emotion captured.” – Christopher Bailey, Burberry ChiefCreative Officer

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Burberry has developed a completely interactive advertising campaign using innovative technology users can select and control view and perspective ofcampaign, cast and products. Motion responsive images and videocan be clicked, rotated, paused and dragged 180 degrees.  Individual products and cast respond to user controlled commands bringingpeople closer to collection, cast and location

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First time this fully immersiveand interactive technology has been used for a global luxury fashionadvertising campaign, reinforcing the brand’s heritage, innovation and digital creativity. 14 images and 6 interactive videosshowcase the Burberry Autumn Winter 2010 collections. Burberry Prorsum, Burberry London, Burberry Brit and Burberry Accessories collections feature. 

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In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4,Rustan’s Department Store Makati, and Shangri-La Plaza Mall. 

 

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From the Streets to the Red Carpet Stars Choose Tod’s

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Take on the city streets and garb with sophistication for red carpet affairs with the latest Tod’s head-to-toe ensemble. Be a head-turner with Tod’s Fall Winter 2010 collection from sleek and chic accessories in neutral and classic palettes and designs.

Spotted in Tod’s are the hottest Hollywood stars who are walking testimonies to the brand’s style excellence and craftsmanship. 

Multi-award actresses Catherine Zeta-Jones and Cate Blanchettare seen wearing Tod’s iconic pieces in the streets of Venice and New York. Slipping on a pair of ivory leather Tod’s Gommini, Catherine Zeta Jones spends time with her husband and kids strolling the busy city streets of New York.

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Now to the most romantic city Venice, Cate Blanchett is seen wrapped in a Tod’s tan trench coat while roaming the streets.cate-blanchett.jpg 

While back in Los Angeles, the stunning Jessica Biel is out and about wearing Tod’s Gommini leather loafers in dark brown.jessica-biel-1.jpgjessica-biel-2.jpg

American theater actress and Hollywood star Laura Linney on the other hand donned a Tod’s silver satin rounded bracelet pochette to complete her look for the red carpet of the Tony Awards.

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Korea’s pride, Kim Yoon Jin from the US TV drama “Lost” came in a complete Tod’s ensemble during the Fall Winter 2010 Tod’s press presentation in Korea. Kim Joon Yin carried the new D Bag from the Fall Winter 2010 Collection, and Spring Summer 2010 pieces and accessories.

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Tod’s is definitely a favorite among these Hollywood A-listers like Tom Cruise and Liam Neeson who are both stars in their latest action films.

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Tom Cruise has recently made a big comeback with an action thriller film co-starring Cameron Diaz.

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Tom Cruise got right into character donning Tod’s Spencer Motorcycle Boots as he promoted his new film “Knight & Day” in Good Morning America, during a press junket and on the movie premier night in Seville.

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Irish actor Liam Neeson was also spotted wearing Tod’s aviator sunglasses arriving for a photo call in Paris for his action film “Agence Tous Risqué.”

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From Hollywood to royalty, Princess Caroline of Monaco is another Tod’s aficionado. In a Tod’s total look while out and about in Paris, Princess Caroline wore a long black technical cotton trench, Tod’s by Derek Lam Silk Short Trench, carrying a D-Stying bag in vachetta leather and Tod’s eyewear in black.

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Add some flair and sophistication to your wardrobe this season with Tod’s exceptional pieces

 

 

In the Philippines, Tod’s is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Greenbelt 4 and Rustan’s Tower, and Shangri-La Plaza Mall. 

 

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Supermodel Lara Stone and Actress Zoe Saldana to be featured in Fall 2010 Global Advertising Campaigns of Calvin Klein X Jeans and Calvin Klein Underwear

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Technological and clean, yet sexy; these words are the fitting descriptions for the new Calvin Klein X Jeans for Fall 2010

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Epitomizing the core and style of this collection in a stark, androgynous, black and white setting is model Lara Stone. Considered to be one of today’s most high profile models, Lara will be featured exclusively in the Fall 2010 advertising campaigns for each of the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans global advertising campaigns. She has been photographed by many of today’s most important photographers and has been featured on the covers of the world’s most prestigious fashion magazines, including numerous international Vogue covers (France, UK, Italy, and Japan), as well as covers of French ELLE, V, i-D, Numero, LOVE, and W.

The Calvin Klein X Jeans redefines sexiness for your staple jeans outfit because of its cut, detailing, and material that will assure a sleek and chic silhouette.

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Fits. Improved design engineered to enhance and maximize aesthetics in a sultry way. A superior, stretch waistband body, and sits slightly lower on hips with new seaming and darts to control and sculpt. The new ultra skinny and narrow leg for men and women have been designed for a lean, slim silhouette. Contours to the waist for a more exaggerated, flattening fit, and the small back pockets have been strategically angled to lay flatter with a straighter, inverse scooped back yoke provides a form fitting feel. Body slimming; forward curved side seams align and push body in. Darts at knees and back elongate the body, while front and back center in-seams shape the calves and slim the hips.

Details. Rear pocket treatments for men incorporates a new gel compound that adheres to the denim and creates a three dimensional Omega. For women a new Omega stitched pocket, which has been hand sanded. Gold hardware can be found in the buttons, tone rivets, and front belt loop to compliment features. New gold printed logo on the interior waistband, and inserted leather logo patch on back waistband, adds a fresh touch. Men’s jeans offered in J stitch button front fly with interior re-enforcement to enhance profile

Fabrics. New clean technology stretch denim to retain shape for a smooth and slimmer look, even after repeated washing and wearing.

Color. This season offered in medium to dark indigo washes and black, with gold painted highlights throughout. For women colors available in light gilded, golden indigo, abraded black, and aged gold. For men colors in aged gold, light gilded, golden indigo and abraded black.

In the Philippines, Calvin Klein Jeans is exclusively distributed by Stores Specialists, Inc. (SSI) and is available at Greenbelt 5, Rustan’s Makati, Alabang Town Center, Mall of Asia, Robinson’s Place Midtown, Megamall, Eastwood Mall and Trinoma.   

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Calvin Klein Underwear, a division of Warnaco Inc. [NYSE: WRC], along with Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], today announced at a press conference in Berlin, Germany that acclaimed actress Zoe Saldana will be featured in the women’s Fall 2010 Calvin Klein Underwear global advertising campaign. 

The Fall 2010 Calvin Klein Underwear campaign was shot by renowned fashion photographer Mikael Jansson in New York City. The Fall 2010 media campaign will be comprised of a strategic mix of print, digital, and outdoor advertising timed to coincide with October 2010 magazine issues.

“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”

“Calvin Klein has always put forth such beautifully executed campaigns,” said Ms. Saldana. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”

 

Said Tom Murry, President & CEO, Calvin Klein, Inc., “We feel strongly that Zoe’s natural beauty and authenticity in the upcoming Calvin Klein Underwear campaign will resonate with our consumers and enhance the awareness of the brand.”

The Fall 2010 global advertising will feature Calvin Klein Underwear’s Envy range, the latest collection from Calvin Klein Underwear. Calvin Klein Underwear Envy is a new line of lingerie designed to create a more revealing silhouette. The introduction of Calvin Klein Underwear Envy completes the Calvin Klein Underwear Coverage Level System. In this revolutionary new shopping system, Calvin Klein Underwear bras are now identified by three distinct levels of coverage. Each level is differentiated by cup coverage, as well as strap and band width. Envy is Coverage Level 1, with the most minimal level of coverage for a sleek, sexy look. Perfectly Fit is Coverage Level 2 and provides mid-level coverage for classic comfort.  Seductive Comfort, positioned at Coverage Level 3, offers the most coverage and support.

Ms. Saldana has a long-standing relationship with the house of Calvin Klein and is frequently wardrobed by Calvin Klein Collection. Most recently, she has been wardrobed by the brands’ award-winning Women’s Creative Director, Francisco Costa, for the 2010 CFDA Fashion Awards, the 2010 Costume Institute Benefit at the Metropolitan Museum of Art, and at last month’s amfAR’s Inspiration Gala, among other personal appearances.

Ms. Saldana most recently captured the attention of moviegoers as Neytiri in “Avatar,” the highest grossing film of all time, which also won the 2010 Golden Globe for Best Picture, and went on to receive a total of nine 2010 Academy Awards nominations. In 2009, Ms. Saldana also starred in the blockbuster action-sci-fi film “Star Trek” and was most recently seen in the films “Death at A Funeral” and “The Losers.”

 

In the Philippines, Calvin Klein Underwear is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, The Power Plant Mall, Shangri-La Plaza Mall, Bonifacio High Street, The Podium, Trinoma, Rustan’s Makati, Mall of Asia, 158 Designer’s Boulevard Alabang Town Center, Robinson’s Place Midtown, and Rustan’s Cebu.

 

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Back To Nature by Bruce Weber

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BACK TO NATURE

SALVATORE FERRAGAMO UNVEILS ITS AUTUMN WINTER 2010 ADVERTISING CAMPAIGN BY BRUCE WEBER

 The group portraits are set in the midst of a primordial nature, which, with its captivating beauty, becomes the exclusive backdrop for moments of leisure.

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The shots feature outdoor games in an atmosphere of relaxed elegance and a tranquil family setting surrounded by nature, in which animals and plant life play a part in the scene, helping to create a feeling of sophisticated energy and spontaneity.

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Salvatore Ferragamo’s Autumn Winter 2010 Advertising Campaign was shot by Bruce Weber, who chose the exclusive White Oak Plantation at the border between Georgia and Florida as the location.

A natural park and wildlife conservation center, White Oak is home to animals at risk of extinction, enabling them to reproduce in a protected setting before they are released back into their natural habitats.

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The women featured in the campaign are in the caliber of Stella Tenant, Bimba Bosé and Kirsten Owen with her two children; while the men include the model Peter Johnson with his children Kale, Lilly and McKenna, ranging from six to eleven years of age, guy Robinson and Kale.

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The shooting took place in April 2010, the perfect time of year to capture the rebirth of nature at its most intense, offering an extraordinarily rich palette of greens, mosses, barks and blooms, with wildlife pictured in a handful of shots.

Indeed, it is this enchanting natural setting that emphasizes the extreme sophistication, fine handcraftsmanship and vitality of Salvatore Ferragamo collections.

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The colors in the collection cover all the hues of the woodlands, while the tricot textures and leather jackets are intentionally rough and natural, and the leather in the shoes and bags have been knowingly crafted to enhance their natural and unique features.

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The silk scarves printed with bright colors are pictured back in the environment that has always been a great source of creative inspiration for the brand and is the leitmotiv of the patterns and decorations: luxurious landscapes in the Savanna and forests, depicting wildcats and other wild animals.

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In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Power Plant Mall, Greenbelt 4, Rustan’s Tower, Rustan’s Makati, Alabang Town Centre and Rustan’s Ayala Cebu.

 

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Lily Pulitzer: A Colorful Life

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It all started with a juice stand in Palm Beach 50 years ago. Lilly, a young New York Socialite, had just eloped with Peter Pulitzer and settled in Palm Beach. Looking for a fun hobby, Lilly decided to open a juice stand featuring local citrus. Her business was a hit, but all the squeezing made a mess of her clothes, so Lilly designed a dress to camouflage the stains. The result: A comfortable sleeveless shift made of bright, colorful printed cotton in pink, green, yellow and orange–the Classic Shift.

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Customers loved her dress and soon Lilly was selling more shifts than juice. She decided to stop squeezing and focus solely on selling her “Lillys.” Before long, Jackie Kennedy began wearing Lillys. Then, of course, everyone wanted one and Lilly Pulitzer® became a fashion sensation. Throughout the ’60s and ’70s, the Lilly Pulitzer line was the uniform of the affluent at play. Lilly Pulitzer stores sprang up in favorite resort towns of the jet set and Lilly’s pink and green colors became the banner of the resort lifestyle!

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Lilly Pulitzer offers apparel for ladies, children and men, as well as ladies’ shoes, accessories and gifts. There are currently 75 retailers in Lilly-loving communities around the country recognized as Lilly Pulitzer via Shops as well as upscale specialty shops, resorts and clubs nationwide. Lilly Pulitzer is also sold in major department stores, including Neiman Marcus, Nordstrom and Bloomingdale’s, as well as upscale specialty shops and clubs nationwide. Its popularity continues to grow among those who knew it years ago and those who have just discovered its timeless fun. 

This year, Lily Pulitzer is saving the planet one print at a time! This season’s Spring 2010 is inspired by all the colorful flora and fauna around us,  Lily Pulitzer is dedicating their new collections to promoting a greener world. With prints featuring everything from ocean life, to plant life, to endangered wildlife, Lily Pulitzer is proving that you don’t have to harm Mother Nature in order to wear it. Check out their latest Animal-inspired prints, supporting our friends at the World Wildlife Fund.

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This time around, those classic “Lillys” now add color to Manila’s style savvy as Rustan’s makes them available for Summer 2010. The new collection is inspired by all colourful flora and fauna and is also dedicated to promoting a greener world with prints featuring everything from ocean life, to plant life, to endangered wildlife. Lilly Pulitzer is proving that you don’t have to harm Mother Nature in order to wear it. Their latest Animal-inspired prints add zest to every ensemble and is also in support of the World Wildlife Fund. 

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This year also marks Lilly Pulitzer’s successful collaboration with another iconic American trendsetter LeSportsac. LeSportsac features a wide range of handbags, travel bags, totes, backpacks, small accessories, — perfect for a weekend away or a day in the sun.

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Known for its collaborations with popular names like Jonathan Adler, Diane Von Furstenberg, Gwen Stefani, and Stella McCartney, LeSportsac’s partnership with Lilly Pulitzer, is the ultimate fit. As fellow designer Jonathan Adler shares, “Lilly Pulitzer makes everyone look happier…and more fun-loving than they probably are. Lilly Pulitzer equals sunshine.”

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The two brands have meshed their creative juices that epitomize their mutual signature DNA: spontaneity, whimsy, and one-of-a-kind prints. The three co-branded prints center around endangered species, specifically Florida panthers, butterflies, and animals of the Everglades, generating environmental awareness in a colourful fashionable style still as part of the Lilly Loves Green campaign.

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There are currently 75 retailers in Lilly-loving communities around the world and is recognized as Lilly Pulitzer via Shops as well as upscale specialty shops, resorts and clubs nationwide.

 

To date, Lilly Pulitzer offers a wide range of apparel from ladies, children and men, as well as ladies’ shoes, accessories and gifts.

 

Its popularity continues to grow among those who knew it years ago and those who have just discovered its timeless fun!

  

 

Lily Pulitzer is exclusively  distributed by Rustan’s Commercial Corporation and is available in Rustan’s Makati.

 

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Greta Garbo, The Mystery of Style

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Triennale Design Museum, Milan

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Greta Garbo, the Swedish Sphinx, and Salvatore Ferragamo, The Shoemaker of Dreams, as his autobiography is titled, met in what was to be a small chapter in these two great figures’ historic lives. Their first encounter lasted just long enough for Ferragamo to create a pair of custom-made shoes. The year was 1927 and the place is Hollywood, before Salvatore returned to Florence to found his company in Italy. The star continued to buy her shoes at the Hollywood Boot Shop while it remained under Ferragamo’s ownership and later she went to Saks Fifth Avenue in New York. In August 1929, the pair met again in Florence. “As young as when I first met her”, Greta entered the shop with an old pair of cord sandals. “I don’t have any shoes,” she said. “And I want to walk”. In five sittings, Ferragamo designed a series of low-heel shoes, including a red calfskin sandal with an ankle strap that she particularly liked. She left the store with 70 pars of shoes, most of which differed only in color.

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Two years ago, Garbo’s great-nephew, Craig Reisfield, was passing through Florence and stopped to visit Ferragamo and its fascinating museum dedicated to the founder’s history and his revolutionary shoes, located in the historic Palazzo Spini Feroni, the company’s headquarter’s since 1938. While speaking with the Museum Director Stefania Ricci, Craig (a direct descendant of the actress, as he is the son of her only niece, Gray Resifield) mentioned the extensive collection of dresses, hats, scarves, gloves, and countless pairs of pants and shirts that her family has carefully kept – Greta Garbo’s entire personal wardrobe, as no one has ever seen or studied it before.

 

THE LOOK OF NON-CONFORMITY

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This is how the idea first came about for an exhibit on the legend of Greta Garbo beyond the silver screen, a show on one of the most mysterious icons of an era when the new art of film was just beginning to experiment with its ability to seduce and influence the masses. In 1929, Metro Goldwin Meyer assigned costume designer Adrian Adolph Greenberg to work with her, and the relationship they forged gave life to her unmistakable style which, even on set, embraced her personal taste for comfort and ease, and which above all, drew attention to her stunning face. Draped cowls, stand-away collars and very high necklines became the signature elements of Garbo/Adrian look, with resounding success. All over, her fans covered up, rather than baring themselves, creating a generation of Mata Haris in cinched-waist trench coats. Although Adrian’s tireless toil was meant for film, with magnificent costumes for movies like Queen Christina and Anna Karenina, the two influenced each other, as could be seen in Garbo’s personal wardrobe, which subtly changed when she decided to retire after the new look for Two Faced Woman (1941) proved to be an utter disaster, from the dresses to the perm mandated by Directory George Cukor and Hairdresser Sydney Guillaroff.

 After Adrian (who ended his long career, famously stating “When glamour ends for Garbo, it ends for me”), Greta Garbo turned to Valentina, the famous New York designer who, although she followed the actress’s strict rules of design, put a fresh and original spin on them, working with loose sophisticated shapes and favoring white, beige, black, and navy. But the uncompromising star also loved the warm hues of pink, and even bougainvillea, and the green-blue of the Mediterranean, which can be seen in the clothing that Gray Horan, Garbo’s great niece and author of the catalogue’s introduction has so graciously provided.

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THE EXHIBIT

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The show begins with a selection of film costumes recovered from the institutes, museums, and private collections that have had them since the dispersion of the MGM warehouses. The recovered pieces included a stunning dress with embroidered neckline worn in Inspiration, on loan from Drexel University in Philadelphia, and the dress work in Queen Christina (the Museum at Fit).

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One section is devoted to Garbo’s face, which Roland Barthes called an idea today. Her portrait was painted by Clarence Sinclair Bull, among others, and Cecil Beaton shot the celebrated passport photo of her.

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Everyday elegance brings together never before seen clothing and accessories that belonged to the star. The collection includes Louis Vuitton suitcases, one of which was entirely intended to hold shoes, as well as Valentina, Pucci, and Givenchy models, and Ferragamo shoes, including one of the creations that she was the very first to wear: a shoes with a stitchless upper, soft toe, and simple clasp.

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The show also includes incredibly glamorous, yet simple sandal with a small round heel,

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a velvet ballerina shoe for the evening and lovely lace up shoes whose small details – one pair has a slightly raised toe,

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the other a special closure – underscore Ferragamo’s creativity in the custom designs for one of his favorite customers. All the shoes were created with simplicity and comfort in mind, the epitome of Garbo glamour.

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In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Power Plant Mall, Greenbelt 4, Rustan’s Tower, Rustan’s Makati, Alabang Town Centre and Rustan’s Ayala Cebu. 

 

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Out of The Blue

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The precious element of water forms the symbolic theme of Swarovski’s Spring/Summer 2010 jewelry and accessories collection.

“Water is the new expression of luxury in a world where increasing efforts are being made to protect the environment,” explains Nathalie Colin, Creative Director at Swarovski. “I wanted to explore this theme with this important seasonal collection, the second part of the “Beyond Nature” trilogy. This collection, which is extremely rich in forms and colours, pays homage to biodiversity and marine life. Crystals take on subtle tones and appear with new materials that evoke the effect of the changing reflections of the water’s surface. The pieces meander across the skin and appear to leave droplets of crystal and gleams of summer sun. An immense source of design inspiration, water also nurtures all of our desires in terms of wellbeing, exoticism, youth and joie de vivre.”

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The Swarovski woman expresses herself this season via three aquatic variations. With a faint silhouette seen through the small window of a spa, she embodies the pursuit of wellbeing and the purification of the body with water via the “Beauty Drops” theme. With chic allure she appears on the bridge of a boat before a nautical landscape, revealing her true emotions and her insatiable desire to escape through the “Marina Blue” line.

 

The final chapter in this collection, “Sea, Light and Fun”, highlights the effervescent side of water, with its nautical theme providing light-hearted inspiration.

 

Beauty Drops

Playing a purifying role, water exhibits its sensory and limpid dimension in this line of ultra fluid jewellery pieces. “Levity” sees Swarovski return to its roots, demonstrating its expertise in delicate handcrafted beading. The theme plays with the moving and ever changing shape of the jellyfish. With a multitude of opalescent and coral-coloured crystals connected in various places to a long chain, the pieces offer a unique wave-like movement. Both mysterious and sensual, the “Beauty Drops” woman is transformed into an insatiable, contemporary siren.

 

 

Sea, Light and Fun

Without a care in the world, this summertime heroine happily dives into a fantastic sea filled with playful, joyous creatures, while focusing on accumulation. Extremely eye-catching with its small, mobile tail, rounded form and asymmetric fins, the “Lychee” fish pendant entertains with its large eyes in clear crystal and appears on a gold-plated chain. Available in both large and small sizes, this mischievous little fish is also the star on a matching ring and bracelet.

 

By combining poetry, sophistication, nature and humour, the “Out of the Blue” collection pays homage to water by exploring the wealth of this vital element, the qualities of which are incredibly close to Swarovski crystal. The multiple facets are representative of rays of sunlight reflecting on the surface of the water, and the ambivalence between solidity and liquidity is emphasized in this Spring/Summer 2010 jewelry and accessories collection.

 

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Brief History:

 

In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in

Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewellery and more recently lighting, architecture and interiors. Today, the Swarovski group, still family-owned and run by 4th and 5th generation family members, has a global reach with some 24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewellery and home décor items are sold through more than 1,800 retail outlets worldwide. The Swarovski Crystal Society has close to 350,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened  in 1995 as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski group also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.

 

 

Swarovski is exclusively available in Rustan’s Makati, Shangri-la and Gateway.

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