Category Archives: Hearty Deals

Why don’t you Be Stupid??? 

Visit Diesel Rockwell on May 1, 2010 and get a free BE STUPID t-shirt. Just wear any Diesel item, be it old or new, fall in line, and get a free t-shirt! Let’s all wear our stupid shirts with our heads held up high.

When somebody says “don’t be stupid”, what they’re really saying is “Don’t have fun. Don’t be daring. Don’t provoke. Bury your sense of humour. Get serious.”

So we say: “Get lost. We’re with stupid”

Stupid is the liberating alternative to dry-as-dust cerebral (so called “smart”) and it takes courage, loads!

Stupid is the very word all those folk use to dismiss anything original and genuine.

Stupid is about having the guts to risk, to take on the new and inventive, however dangerous.

Stupid is about passion, strange sex, wearing the wrong thing in the right place, swapping roles trying something new, failing, trying again – and failing better.

Stupid is about giving things away for free, like we’re doing on May 1, for the sheer joy of seeing people happy.

Falling in line and wasting your time is stupid. But who knows what you can get from it!

So we ask you, Diesel is stupid and thoroughly identifies with it and lives it as the clearest expression ever what the brand is standing for. So we say Be Stupid!!! Take risks and live your life. 

Be Stupid calls out to each and every one of us. It’s the key to successful living. It’s about following your heart and not your head. You can’t outsmart stupid – so don’t try. Long live stupid.

In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc. (SSI) and is available at Greenbelt 3, Power Plant Mall, Shangri-La Plaza Mall, and Robinson’s Place Manila. 

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