Congratulations to Jaime and Chris Daez on your new business venture!
Novamobili, one of the top Italian furniture companies in Europe, formally launched its flagship store in the country last Thursday, Feb 28.
Located at Bonifacio High Street, the Novamobili showroom occupies close to 400 square meters of Building 6 in Bonifacio High Street and features 100% Italian-made furniture designed for modern living.
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The Novamobili Manila showroom is the seventh in Asia. The other flagship stores in the region are located in Hongkong, Taipei, Seoul, Bangkok, Hanoi and Singapore. Its regional branch recently opened in Singapore. Novamobili has more than 1000 showrooms around the world, mostly in Europe.
“We are very excited to introduce Novamobili, one of the premiere Italian furniture brands to the Philippine market. Novamobili stands for “new furniture”, representing current design trends and technologies. “The high-end furniture market in the Philippines is getting more and more competitive as more foreign brands are represented in the market, but I hope most of our customers realize that quality craftsmanship can be obtained at relatively affordable prices.” said Jaime Daez, Managing Director of Novamobili Philippines.
Novamobili presents new solutions for even the most compact spaces with complete and functional furnishing systems fitting seamlessly into any environment. The result is a unique lifestyle that can interpret a range of tastes, be it refined or informal, classic or contemporary, minimal or modern.
Novamobili is known for its REEF sofa,
SISSI armchair and tables 
WING walk-in closet
PLISSE wardrobe 
TEMPO GIORNO wall system,
PIGRECO table
and the HILDE chair
Established in 1967 by Alfredo Battistella, Novamobili stands out for its inclination towards research, innovation and design. It combines cutting-edge technology with manual processes to ensure top quality products
“We are very excited to open our Manila showroom. We hope to meet our Filipino clients’ discerning taste when it comes to top-quality furniture. After all, behind our brand is a specific philisophy — a true commitment to impeccable design,” said Mario Battistella, President of Novamobili, S.p.A.]
Novamobili’s products are GREENGUARD Indoor Air Quality certified, the most stringent international certification on chemical emissions. It uses a water-based lacquering system that reduces atmospheric pollutant emissions by 95%, and environmentally friendly panels created with a production process that does not require any trees to be cut down. Even the cellulose used to produce the Novamobili catalogues comes from properly managed forests, in line with Forest Stewardship Council (FSC) standards.
Novamobili Manila has an Italian store manager, Alberto! He is an interior designer so for sure he can give you very good advice and recommend something that will fit your needs
Alberto told me that all his staff in the store are all interior designers
Alberto showing the features of the furniture
A practical bed which has storage under. Very easy to lift
Position 2 of the bed
Sofas that can be adjusted – I like this because sometimes modern furniture can be quite stiff and low at the back but this one you can adjust and at the same time have a different look once in awhile 🙂
Tables that can extend to accommodate more and shrink back to a smaller size in case of small spaces and depending on your needs
Beautiful closets
Sofa beds which are very light and easy to convert
Alberto also showed me the lighting that they also sell at the shop – The brand is Vertigo-Bird which is partially owned by Novamobili and is a Slovenian brand and the designs are inspired by Star Wars which you will see in the shapes of the lamps
Click below to go to their website:
For more information on Novamobili, visit its newly opened showroom at the 2nd Floor, Building 6, 11th Avenue, Bonifacio High Street, Bonifacio Global City, Taguig. For further inquries, you may call +632-7382430 or email info@novamobili.ph for further inquiries
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