Category Archives: Summer

Spanx Swim It’s Simply to Dive For

By | Great Inventions, Summer, What's New at Rustan's | 2 Comments

Summer beckons – and in this hot tropical country of ours, summer just won’t be complete without that quintessential trip to your favorite beach destination. If you still haven’t found that perfect swimsuit to let you look fit and fabulous while enjoying your holiday, then you’re definitely in for one big summer surprise! 

Spanx – the brand known for revolutionizing women’s undergarments raises the bar once more with Spanx Swim, a long-awaited collection of chic women’s swimwear with the body-shaping magic of SPANX you’ve come to love. Yes, you heard that right! A slimming swimwear that takes off those extra inches and bulges in an instant!

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“Since I grew up in Florida, I’ve always been a beach bum with a drawer full of swimsuits,” said Spanx founder Sara Blakely. “Unfortunately, they all seemed to squeeze and pinch in all the wrong places. I was then inspired to create comfortable, slimming and stylish swimwear for me, my mom, my friends and all of the Spanx fans who have been asking for it for years”.

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Spanx Swimsuits offer something for every body type with slimming one-pieces and tankinis and figure-flattering bikinis. Designed with body-shaping know-how and a flair for fashion, each of these perfect-for- frolicking suits is truly shapewear you can swim in.

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This summer season, whether you’re lounging around a gorgeous beach in a tropical island or probably just enjoying fresh piña coladas with friends by the pool, look incredibly svelte and sexy with a slimming, figure-flattering swimwear. Amp up your style and confidence with Spanx Swim – definitely summer’s next big thing!

Spanx Swim is exclusively distributed by Rustan Marketing Corporation and available at Rustan’s Department Stores in Makati, Shangri-la Plaza, Alabang and Cebu. Watch out for the full collection to hit stores in March 2011! 

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Banana Republic Spring 2011 Key Items

By | Fashion, Summer | No Comments

Taking off from the travel cues of Banana Republic’s Spring/Summer Collection are key pieces that let its wearer discover and explore at ease. Inspired by shades of the sea and the lightness of watercolor paint, these new pieces are light, airy and perfect for the spring season.

 The deep blue ocean inspires the navy color that is so important for the season as a new base. Denim dark rinse and saturated mélanges in yarns feel fresh for spring, and serve as a good base to splash the new watercolor ranges and lighter fabrications off. Ivory is the new white, as it plays geometrically against the blue with subtle nautical references of painted stripes, airy checks and whimsical prints. Draping like waves is the new feminine detail for a less constricted feel.  

 The color for the season is washed by water like a palette of simple paints used by watercolor artists. The blending and blurred edges of the watercolor technique of painting feel approachable and natural while creating hundreds of sophisticated levels within a brushstroke. Nothing feels totally solid this season as the use of color feels painterly and uneven rather than solid. Print is not flat but feels manually treated as in hand decoration or wood-block technique.

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Banana Republic is exclusively distributed in the Philippines by Casual Clothing Specialists, Inc. (CCSI), a subsidiary of Stores Specialists, Inc., and is available at Greenbelt 5 and Rustan’s Department Store Makati.

Welcome To Diesel Island

By | Fashion, Summer, What's New at Rustan's | One Comment

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In 2011 the brand sets off to create a brave new world for the braves and terminally stupid.

It’s the news Diesel fans the world over have been waiting for. After years of feeling marginalised by society, of feeling too colourful, courageous, individualistic or merely stupid to the rest of the world, they’re finally getting a place they can call home. In 2011 they can immigrate to Diesel Island. 

This is not a vacation – it is a nation. After launching a movement with the Be Stupid campaign, Diesel’s next step is the creation of an entirely new and stupid society: a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish. What would it be like to start a nation from scratch? To take what is great from the countries we know, and ditch all that is bad? To re-write the laws? To right social wrongs? A country for only the brave?

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The print and outdoor campaign images will show the first pioneers arriving on the island, living exciting experiences, solving some of the old world’s oldest problems (immigration, healthcare systems, transport…) with fresher eyes, and holding wild parties to celebrate the birth of their nation. Think Lost, but with nicer clothes and no polar bears.

A raft of cross-media initiatives (viral videos, a Facebook application and a game based on island’s everyday life, a pirate radio, etc) will complement the traditional media outburst, while the Diesel website will be fully integrated with the campaign: virtual visitors to the island will be able to shape its laws, watch videos of island life, meet its citizens – and of course buy island-friendly clothes via the interactive catalogue. And not to forget, the island will have its own Wikipedia entry, updated every week as the emerging society and its rules and regulations evolve.

 

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Meanwhile, Diesel stores will become the official “embassies” of the island, with flags, maps and explanations of the philosophy that led to the creation of the world’s youngest country. Entering the embassies gives everybody the chance to get official Diesel Island citizenship. 

What should the perfect society look like? Can it ever exist? Are the outrageously stupid the best people to create it? And again: will Diesel be brave enough to buy a real island and raise a flag of independence?

Only time will tell. But first, there’s the dream. Diesel Island: land of the stupid, home of the brave.

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In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc. 

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Kenneth Cole New York Spring 2011 Collection

By | Fashion, Summer, What's New at Rustan's | No Comments

Through the rugged mountains, Saharan desert and into the tropical rain forest: The Spring 2011 collection tells the story of our global landscape which takes inspiration from the organic colors and textures inherent in nature, juxtaposed with a more urban, utilitarian sensibility.

Key looks for women include exotic, asymmetrical one-shoulder sheath dresses belted at the waist, slouchy, parachute cotton trousers, and sporty yet versatile trenches layered over lightweight silks with ruched necklines and modern, sportswear-inspired mesh fabrics. Pixilated mosaic prints and splashes of color are grounded by dune, slate and crisp white, one the of the season’s biggest trends. Refined tribal patterns and hints of playful electric yellow and blue pop into the landscape. Raw silk and bleached out fabrics mix soft and hard, shiny and matte.

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Accessory highlights include double buckle belts and hobos in metallic python with white leather detail and studded handles. Camouflage totes and gladiator heels in fatigue green mesh and snakeskin are the spring military must haves.

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For men, the mood is urban safari with a clean yet unstructured silhouette and a concentration on military cargo, canvas, unconstructed blazers and raw edges. Key looks include sandy suede field jackets, two-button blazers, layered separates and loose-fitting, easy-to-wear trousers with roll up cuffs and clean patch pockets. Steel blues and warm berries balance jungle grays and tumbleweed browns. Shoes include short military boots, trekking sandals, and sharp oxfords with playful colored soles. Belt bags, rustic leather duffels and updated, graphic camo bags are slung across the shoulders, perfect for hiking through the urban jungle.

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In the Philippines, Kenneth Cole New York is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Rockwell, Greenbelt 5, and Rustan’s Makati.

Salvatore Ferragamo Presents The Spring Summer 2011 Campaign

By | Fashion, Summer, What's New at Rustan's | No Comments

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 BY MIKAEL JANSSON: A TRIBUTE TO “LA PISCINE” – DAZZLING SUNLIGHT AND RARIFIED SENSUALITY 

For the Spring/Summer 2011 campaign, Ferragamo reiterates its link with the Big Screen through images shot by photographer Mikael Jansson that reinterpret the seduction and bohemian spirit from the classic French film, “La Piscine”, the source of inspiration for the season’s collections.

The story is told through a series of poolside images that convey sensuality and seduction. Dominated by summer sunlight, the photos evoke the type of languid, luxurious summer holiday expected of the Salvatore Ferragamo jet-set couple.

Just as in Jacques Deray’s 1968 film starring Alain Delon, Jane Birkin and Romy Schneider, the campaign shots describe a sophisticated poolside seduction, with the natural allure of the protagonists’ tanned bodies, the lazy spontaneity of utter relaxation, the casual elegance of a cocktail at sunset and embraces in evening attire before a party on the beach. The feeling of this refined summer holiday is distinctive through elegant details and looks put together with nonchalance and ease.

 Supporting roles are played by Ferragamo accessories; bags with natural textures, sandals in leather and raffia, ultra flat slave sandals, bijoux like talismans, exclusive wristwatches and stylish sunglasses, icons of the Brand. Impeccable summer elegance in ivory and white with touches of navy blue for him, while she favors an eclectic style that combines bohemian elements with ultra-chic pieces – crocheted knits, silk mini-shorts, safari jackets, gossamer-fine flounced dresses and knotted headscarves. 

Stylist Anastasia Barbieri worked with Mikael Jansson on the campaign, shot in Ibiza. The campaign features models Daria Werbowy and Clement Chabernaud. 

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“Mikael’s images exactly mirror the inspiration for the collection: a sophisticated woman with a natural taste for luxury,” said Massimiliano Giornetti, Creative Director of Salvatore Ferragamo. 

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc. 

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GAP Spring 2011 Key Items

By | Fashion, Summer, What's New at Rustan's | No Comments

Right on the heels of the relaxed spring trend are Gap’s key items for the season, in a selection of easy transitional pieces perfect for a day in or night out. 

Cleanse the color palette of your wardrobe with fresh color stories, with light blue and sweet caramel serving as prevalent tones. Womenswear leads with high waisted denim worn back to indigo woven tops, while denim continues to stay moody in dark tones outfitted with leather bikers, and deep-hued knit tops for a grungier look.  Menswear leads with a fashion denim fit and slim pant, worn back to to tri-blend jersey and chunky sweaters in shades of blue and indigo. Men’s denim takes a lighter feel with graphic tees being the key outfitting focus with lightweight outerwear.

 

Graphic print is also key for her this season, made even more alive with contrasting prints, or subdued with khaki-grounded tones. Tees continue to be an important part of the collection for him and her, as well as key woven dress shirts that add that needed touch of class to any outfit.

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Kids on the other hand can continue to wear the season in color with fun playwear for daily use. Little girls can play out their ballerina fantasies with the Pirouette collection, inspired by the lightness and ease of a dancer on stage. Key pieces include ruffle tiered skirts and embellished tops in the softest, most fairytale-like tones. Little boys can play a little bit more on the wild side with military-inspired garb, with camouflage prints and tough washes prevailing in the collection.

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Gap is exclusively distributed in the Philippines by Casual Clothing Specialists, Inc. (CCSI), a subsidiary of Stores Specialists, Inc. and is available at SM Mall of Asia, Shangri-La Plaza Mall, TriNoMa Mall, Glorietta 4, Bonifacio High Street, Alabang Town Center, SM Megamall and Robinsons Place Manila.

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