Priding itself as the Parisian House of Hairdressing and the official partner Paris Fashion Week, L’Oréal Professionnel recently hosted a grand event celebrating the country’s hair professional and fashion muses. Held at the newly opened HYVE Club

MUSE exhibited the powerful link between hair and fashion to Manila’s well-heeled elite.

L’Oréal Professionnel invited select trendsetters to take a cue from the brand’s signature Parisian flair.

The fashion-forward fete also unveiled the latest Parisian collection from L’Oréal Professionnel designer muse Rhett Eala, who teamed up with celeb favorite Henri Calayag for the runway models’ fabulous tresses. 

L-R:  Gino Cruz, L’Oreal Phils Marketing Manager;

Rhett Eala and Henri Calayag, L’Oreal Phils Ambassadors; David Kim, L’Oreal Phils National Sales Manager

“L’Oréal Professionnel has created the world of beauty for over 100 years, and we continue to raise the bar when it comes to haircolor, haircare, form and styling,” shares L’Oréal Professionnel Product Division General Manager Yunus Koswara. “With this commitment, we are set to inspire loyal fans further with more exciting activities that only an industry leader like L’Oréal Professionnel can offer. Enriching activities like these set L’Oréal apart from the rest of the industry, as we always strive to go beyond hair discussions to include fashion as a whole.”

Along with a preview of its roster of trainings and partnerships lined up for 2013, L’Oréal Professionnel also showcased its product innovations, such as limited editions of both brand new and bestselling products. L’Oréal is also the company that brought color innovations like Inoa, Majirel, DiaLight/Richesse, and straightening and perming solutions Xtenso and Dulcia, as well as hair care brands like Serie Expert, Hair Spa and Mythic Oil.

Capping off the event was the awarding of the night’s ultimate muse, Salome Uy,  who also got to bring home one of Eala’s coveted sartorial masterpieces. 

Sharing Leads to Success

Like any piece of clothing or accessory, hair care and styling is essential to creating the right image. Reflecting this very philosophy, L’Oréal Professionnel has been committed to helping hairdressers achieve the looks that their clients want.

Rowel Vijandre, L’Oreal Phils Managing Director 

Recently, the company tapped global customer care consultant Julie Eldrett to head a two-day seminar focusing on the impact of customer service to businesses’ success, an event that was attended by top salon professionals and owners.

L’Oréal Professionnel also held coloring training sessions, the first batch of which will be conducted from March to May for the spring/summer collection, followed by September to November for fall/winter.

“Seminars and workshops like these cater to the ever-evolving needs of Filipino salons and stylists. We want to continue to help hairdressers in developing their craft and excel in their passion as well as help businesses increase their profitability,” says L’Oréal Professionnel Education Manager Yam Palisoc-Barcena.

L’Oréal Professionnel is a globally renowned leader in the professional industry, constantly working and collaborating with hair experts around the world to reinvent fashion and hairdressing under its Parisian House of Hairdressing. 

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