One name that has stood the test of trend and time; a name that is naturally glamorous, naturally global, and naturally Filipino is NATORI.

Rustan’s hosted an invitational event celebrating the 35^th anniversary of the Natori Company with guest of honor, Josie Natori.  This exclusive event was held on November 15, 2012 at the Ayala Museum and showcased the latest Fall Winter 2012 collection.

Josie Natori said, “We are grateful to have built a strong global brand in the last 35 years that brings art into life. Our East-meets-West sensibility is grounded in the artisanship and craftsmanship of the Philippines.”

For her well-received ready-to-wear collection, Josie Natori headed to far-flung Mongolia for Fall/Winter 2012-2013, where colors, textures, and embellishments reach the height of romantic indulgence. Highlighted by silks, lace and premium knits, this collection, first shown at the Rubin Museum of Art in Manhattan’s Chelsea district, presents layering at its most dramatic. Silhouettes include sculptural Kimono-style blousons, sensuously-draped wrap dresses, and and plush, weighty overcoats. Set in a strikingly bold palette of black, imperial red, royal purple, champagne and gold, the ready-to-wear label epitomizes global nomad chic.

JOSIE is Natori’s vibrant and youthful collection of easy, casual dressing. Dragons, butterflies, and cherry blossoms spring to life, as traditional imperial motifs of the East have been translated in exciting digital prints and dynamic color. With Cocachin patterns, vintage florals, and abstract prints exploding in exciting neons, Josie represents youth at its most energetic.

Natori couture’s divine dresses, each imbued with a bit of otherworldly indulgence, are a spectacular finale to this Fall collection. With its sensual harmony of color and texture found in lace, embroidery, and rich textiles, this collection creates everyday luxuries with its exotic flourishes.  

It is all one big, luxurious celebration as Natori toasts its 35^th year in Manila, the hometown of Josie Natori.  The global stage is her perfect arena, as she combines the heritage and traditions of her eastern upbringing with her contemporary, modern sensibilities of her New York life.

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