One of the world’s leading fashion design and marketing studios in the world; Calvin Klein Inc. has once again showcased its global prowess with their latest Spring 2010 Collection campaign. The much-anticipated new Calvin Klein Jeans Body Whitewashed for men and women will be unveiled featuring a more contoured, shape enhancing fit which is now offered in clean, translucent washes and enriched surface treatments in pure and coated shades of white.

And just like a perfect fit, actress Eva Mendes and model Jamie Dorman return this spring donning the latest collection that also focuses on a straight leg for men, and a classic skinny cut with ankle zips or a loose boyfriend cut for women. A new five pocket rolled Body denim short, designed with a lean, slim silhouette, will also be introduced. Photographed by Steven Klein in New York City, the Spring 2010 campaign reveals more curves, skin and the perfect fit of the Calvin Klein Jeans Body Whitewashed.

Joining the global advertising campaign are two very important new models- David Agbodjiand Jac (Monika Jagaciak)-opening the runways shows.

Calvin Klein is also expanding their campaign at key markets in Europe, Japan, and Asia. The ck Calvin Klein Spring 2010 campaign was shot by photographer Craig McDean at the Sepulveda Dam in Los Angeles, California and features models Liu Wen, Constance, Mirte, Mark Cox, and Will Eustace. Another exclusive campaign for North America was shot by fashion photographer Nathaniel Goldberg in La Jolla, California and features Jamie Dorman with models Edita and Vladimir showcased in leading men’s and women’s publications across the region.  

Behind these creative campaigns is CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron, of Baron + Baron.

Calvin Klein designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home.

In the Philippines, Calvin Klein Jeans is exclusively distributed by Stores Specialists, Inc. (SSI) and is available at Greenbelt 5, Rustan’s Makati, Alabang Town Center, Mall of Asia, Robinson’s Place Midtown, Megamall, Eastwood Mall and Trinoma. 

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Diesel SS’10 campaign is a shorthand for bravery, spontaneity and saying “yes”

Sick of being told that all your good ideas are “stupid”?

Well, we got news for you: there’s nothing dumb about stupid.

After all, Diesel was stupid enough to start selling new jeans that looked old – and look where that got them!

When somebody says “don’t be stupid”, what they’re really saying is “Don’t have fun. Don’t be daring. Don’t provoke. Bury your sense of humour. Get serious.

So we say: “Get lost. We’re with stupid”

Stupid is the liberating alternative to dry-as-dust cerebral (so called “smart”) and it takes courage, loads!

Stupid is the very word all those folk use to dismiss anything original and genuine.

Stupid is about having the guts to risk, to take on the new and inventive, however dangerous.

Stupid is about passion, wearing the wrong thing in the right place, swapping roles trying something new, failing, trying again – and failing better.

Diesel is stupid and thoroughly identifies with it and lives it as the clearest expression ever what the brand is standing for.

Photographers Kristin Vicari, Melodie McDaniel and Chris Buck help visualize the positive rebellion of the Be Stupid movement providing images that, working together with razor sharp captions, anchor an entire philosophy that will go on a multimedia campaign devised by the Diesel Creative Team in partnership with the Anglo-American agency Anomaly. 

The classic red Diesel logo makes its signature return to endorse and celebrate “Be Stupid” as the way to Successful Living.

Shooting in California, a stupid amount of ingredients were thrown into a stupid mix: a bus, four houses, a couple of parks, an animal wrangler, the desert, an artist’s studio, a bar, an attractive elephant, a Burbank supermarket and wolves (animals can be very stupid – which is why we love them.). They shot on top of trucks and rooftops, made rain, turned a head into a flowerpot and flashed boobs publicly, often.

Be Stupid calls out to each and every one of us. It’s the key to successful living. It’s about following your heart and not your head. You can’t outsmart stupid – so don’t try. Long live stupid.

DIESEL MANIFESTO

Youth are like balloons. They are filled with hopes and dreams that anything is possible but…In time a single sentence begins to creep into their lives, more and more.

Don’t be stupid! It’s the crusher of possibilities, it’s the assassin of dreams, it’s the world great deflator. The world is full of smart people. Doing all kind of smart things with other smart people. That’s smart but…We are with stupid!

The stupid are the only ones carrying the banner of interesting.

Stupid is the relentless pursuit of a regret-free life.

Smart may have the brains…but stupid has the balls.

Smart may have the plans…but stupid has the stories.

Smart may have the authority…but stupid has one hell of a hangover.

It’s not smart to take risks. It’s stupid.

Smart had one good idea…and that idea was stupid.

To be stupid is to be brave, when you risk something, that’s stupid.

The stupid aren’t afraid to fail. Why? Because they’re stupid!

We think that you are probably pretty stupid too.

Smart critiques, stupid creates. Stupid is the one ignoring chorus…of don’ts, can’ts, and won’ts and comes up with something wholly and completely unique. A unique way to fail perhaps, but at least it’s something.

The stupid are the only ones brave enough to do what no one in their right mind would do. Because the stupid know there are worse things than failure…like not even trying. The stupid, they’re all we’ve got. The fact is, if we didn’t have stupid thoughts, we’d have no interesting thoughts at all.

Be stupid.

What we’re talking about isn’t a tag line. What we’re talking about is a call to arms. Stupid ain’t dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant.

Renzo Rosso is stupid.

Stupid is motoring around in your Ford transit and visiting after shop owner after shop owner, trying to sell your brand new denim made to look worn. “It’s a sign of innovation. When you are already doing the things nobody even thinks about”. That’s a very stupid quote. Mister Rosso. Respect.

To be stupid is damn hard work. You know the odds are against you and sometimes you will fail, and spectacularly so.

Stupid means listening to your heart versus listening to your head. Listening to your heart is hard: your heart says yes, your head says no. Your head almost always says no. The smart quickly recognize things for how they are.

The stupid see things for how they could be. You can’t outsmart stupid so don’t even try. Long live stupid.

In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc. (SSI) and is available at Greenbelt 3, Power Plant Mall, Shangri-La Plaza Mall, and Robinson’s Place Manila. 

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 Versatile and Distinct

 Taking time to reinforce the links developed with major British iconic sporting events and institutions this season, Hackett present a versatile collection with a distinct handwriting that transcends definition by era or influence but remains unmistakably Hackett 

 “I believe that our collection for next season seals our reputation for producing clothes that reflect perfectly our British heritage while at the same time infusing it with a modern and whimsical touch” Jeremy Hackett

The style and mood of the Mayfair collection is this season governed by colour and splits into two sections: ‘Brown in Town’ and ‘London Greys’. Referring to the unwritten style rule that the colour was historically frowned upon in London, ‘Brown in Town’ is Hackett’s up-to-date advice to the contrary. Consisting of soft tailoring, fine cotton shirting and luxurious outerwear, the collection brings the spirit of the seasoned traveller to an urban environment with a brown colour palette of cognac and sepia to camel and cream. Suiting is designed for warmer climates in lightweight worsted fabrications, seersucker and cotton-based herringbones and separates in ultra-luxurious blends of wool, silk, linen and cashmere. ‘The new trench’ is cropped and fitted to give old world style a modern twist while the ultra-light packable mac is a sartorial safety-net in uncertain weather conditions. Exquisite attention to detail is evident with tortoise and leather buckles and trims and can be accessorised with fresh linen scarves, tortoise eyewear and the new City Luxx range of luxurious kid leather bags. ‘London Greys’ extracts the best of (sophisticated) sixties London in a palette of navy and cool greys with accents of coral and blue and with refined suiting, shirts and ties as sleek and slim as the men from the era it pays homage to. 

Island is inspired more by a state of mind than a geographical location. The colourful collection evokes sand-swept terrains and cerulean seascapes that one could associate with any number of ‘escape’ destinations. In a variety of bright colours, garments are treated using a newly-developed formula creating a look that indicates the natural bleaching effects of salt and sand. Natural fabrics play a key role in this story with garment dyed linens and cottons printed with floral patterns and motifs. Swimwear gets sleeker and more streamlined reflecting the 1950s style shorts with a shorter, more fitted leg to streamline the body.

 Into the Blue takes the story from day to evening with a sophisticated palette of French navy, oceanic blue, deep cobalt, cerulean, and crisp white. Pattern is key with paisley, large ginghams and micro polka-dots featuring on accessories and shirting. Textured white shirts are fitted with Eton collars. Shirts now have a slim button-down collar and a cropped body length to finish above the hip. Lightweight pima cotton polos are also more tailored with minimal branding resulting in a more formal take on classic casual ranges.

The sleek lines and dynamic style of Aston Martin Racing continues to provide the inspiration for Hackett’s technically advanced range and this (its eighth) season holds particular significance for the British automotive brand. 2009 marked fifty years since Aston Martin last won the world famous 24 Hour Le Mans outright and in an almost celebratory manner, managed to secure the Le Mans Series Trophy win once again this season.  Hackett takes the style, pageantry and glamour of events such as Le Mans and classic British Grand Prix’ along with cool drivers of this era such as Stirling Moss with thoroughly modern technology as a style starting line and engineer garments that encapsulate motor-sport inspired design in ultra modern materials. Unfeasibly lightweight, seamless garments have been created in a dynamic palette of graphite, magnesium and chrome with searing accents of red.

As key sponsors of the Aston Martin Racing team, Hackett drive home their association with racing stripes on bags, jackets a driving helmet and small leather goods all within the spring/summer 2010 range, Aston Martin branding is evident throughout.

In the Philippines, HACKETT is exclusively available in Rustan’s Makati. 

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 More than a label and an internationally recognized company, Franco Sarto is the driving inspiration and passion behind the designs of his own brand. Gracing Manila with his presence this coming March 5, Franco Sarto together with Stores Specialists, Inc. present a special treat to his Philippine followers with a store visit and meet and greet session showcasing the brand’s latest collection.

What happens when classic footwear design collides with modern sensibility? Introducing Franco Sarto’s Spring 2010 collection, featuring easy-to-wear style with the grace and technician of a true artisan. For this season, seven key trends make up the Franco Sarto collection. For the Exotic Traveler, it’s all about fashion’s current love affair with global cultures intertwined with the Asia and India regions as seen in tribal-inspired prints and finishes. From traveling to lounging by the beach, get swept away to a paradise unlike any other with the Isle of Capri line. The crystal blue waters, the panoramic views, and the chic sophistication of Capri, inspire Spring’s jeweled simple elegance. Open silhouettes, jute braiding, and metal accents will inspire a summer get-away.

Inspired by the “white tee and beat up jeans” look, the American Vintage trend is influenced by throwback American style. Fashion always comes full circle, and this is a clean update to the classics. Franco Sarto truly knows what a woman needs to complete her everyday dressing. Driven and hardworking, women today need footwear with practicality and function. But that doesn’t mean giving up her style. Back-to-work is the line of shoes that is tailored and sensible without sacrificing fashion. Soft Touch on the other hand is the trend that is ultimately feminine and modern. Shoe silhouettes are embellished with metallic hints, bows, and knots. Materials are powdery and soft for a delicate finish. For bolder styles, Punched Out and Studded Out are the trends that are so now and hot. Cut outs and negative space inspire the punched out designs with holes in all shapes and sizes that are ever present from sandals to flats and beyond. While studded out appears in a broad spectrum of silhouettes from girly flats to western boots, the little metal accents will add a fierce pop to any style.

Taking the spotlight to the person behind the label, Franco Sarto wasn born in 1949 in Dolo, a small town outside of Venice where he came to realize his destiny at an early age. In his twenties, he already knew shoes and fashion were to be his life, so he packed up and moved to Stra — the center of shoe design for all of Italy. He quickly partnered with another designer and opened up a studio where they made models of their designs and sold their prototypes to visitors from around the world.

It is Sarto’s start as a cobbler—and his passion as a designer—that makes him a rarity in the business; he designs his shoes both with the sweat and blood of a technician and the grace and beauty of a world-renowned fashion designer. To this day, Sarto hand sketches many of his designs and is renowned for his drawings during his international store visits.

While the technician in him continually pushes to make shoes as comfortable as possible, the other side of Franco Sarto lives for fashion. He understands a woman’s undying passion for shoes and is dedicated to keeping that fervor alive by crafting beautiful shoes that bring joy to every woman. 

To know more of the man behind the brand, meet Franco Sarto as he personally introduces the Spring-Summer 2010 Collection and showcases his sketches this coming March 5 Friday 5:30 to 6:30 p.m. at Franco Sarto store Greenbelt 5.

In the Philippines, Franco Sarto is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Eastwood Mall, SM Megamall Atrium, Rustan’s Makati, Rustan’s Shangri-La Plaza Mall and Rustan’s Alabang. 

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