The new advertising campaign for Gucci’s distinctive jewelry collection channels the spirit of freewheeling, carefree travel and possesses a playful, bohemian period mood that perfectly showcases the aesthetic of the designs.
Featuring long-standing friend of the House, musician, singer, songwriter and producer Florence Welch, is Gucci’s jewelry ambassador. Set in a retro style wooden wagon, overflowing with colourful furnishings and trinkets, Welch reclines on beds of cushions and decorative fabrics within, or sits outside dreamily peering out at the viewer, adorned in Gucci’s highly stylised rings, bracelets and necklaces.
Set-off beautifully by the colourful and evocative images, the pieces are principally from the Le Marché des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewelry collections and the House’s silver jewelry collection.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Colin Dodgson
Talent: Florence Welch
In the Philippines, Gucci is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4 and Shangri-La Plaza East Wing. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.
SSI Group, 30 Years of the Curated Life
On its 30th year, the SSI Group partners with one of the world’s leading banks, Citibank, to bring the Curated Life to every Filipino with rewarding shopping experiences and perks. With a retail network of over 600 stores and various retail format offerings, the SSI Group continues to makean impact on the lifestyle values of its consumers, by inspiring, enabling, indulging, and rallying them to live a life well-lived—a life that’s well-curated.
