Jimmy Choo launches their Pre-Fall 2016 campaign introducing “Speak Choo”, a new vernacular for the brand comprising irreverent statements playing on the brand’s namesake juxtaposed with engaging imagery – I WANT CHOO, ALL ABOUT CHOO, DREAMING ABOUT CHOO, DO WHAT CHOO WANT
-all portray a series of confident and playful poses accompanied with powerful statements highlighting the emotions of the images. Shot by photographer Cass Bird and featuring model, Nadja Bender, the campaign is brought to life in a short video presenting iconic styles from Jimmy Choo, and playful moments that serve as double entendres for the Speak Choo phrases. I WANT CHOO plays with the notion of seduction and desire. DO WHAT CHOO WANT alludes to a sense of freedom and daring in attitude and in Choos.
The campaign is brought to life in a short video showing Nadja moving with sassy confidence having fun in her Choo’s whilst striking teasing poses with her male counterpart.
In the Philippines, Jimmy Choo is located at Rustan’s Makati and Shangri-La Plaza East Wing. Follow @ssilifeph on Instagram for more information.
