Montblanc M_Gram 4810 Collection
A brand new “M” pattern makes its debut on elegant and contemporary leather goods designed for a new generation of style-savvy women and men.
Montblanc M_Gram 4810 Collection.
With the launch of the Montblanc M_Gram 4810 collection, Montblanc is introducing a new original M pattern inspired by the Maison’s heritage. Set to become a Montblanc design signature, the original all-over logo treatment features on a collection of large, medium and small leather goods including a backpack, a duffle bag, a pouch, wallets and belts.
Characterized by a return to modern classicism, the unisex line of compact shapes in a sophisticated combination of black and blue was conceived to stylishly accompany both women and men on their urban adventures, without compromising on functionality.
“While Montblanc is an iconic brand that carries so much meaning to so many people, we felt it was time to introduce a new signature logo pattern to give a new generation of Montblanc customers an exciting identity to rally around. Our M_Gram 4810 collection has a distinctive identity that is unmistakably Montblanc, owning all the qualities of an icon in-the-making,” says Nicolas Baretzki, Montblanc CEO.
The two-colour tone M pattern is inspired by the geometry and lettering of graphics from the Montblanc archives, underscoring the richness of the Maison’s heritage. It is derived from the Montblanc wordmark developed in the 1920s and used – only slightly altered – in the Maison’s communications alongside the iconic Montblanc logo until this day. The bold and pointed shape of the letter with its geometric look captures the Art Deco style of the 1920s, one of the most important periods for the brand. In addition to the development of a very distinctive look, it was during that decade that Montblanc launched into new categories, including its foray into leather goods from 1926 onwards
Montblanc heritage that inspires the new pattern seen on the Montblanc M_Gram 4810 Collection.
“What differentiates our graphic typography from other logo-driven monograms is the idea of not constructing something entirely new but rather converting existing typography through inspiration,’ explains Zaim Kamal, Montblanc Creative Director. “With a heritage that spans nearly 115 years, there was so much to draw from to create a new pattern that is certainly inspired by history but that looks to the future of the Maison. The new design is a connection point to the Montblanc community, a badge of belonging that each owner can interpret anyway he or she likes.”
The PVC coated-canvas resistant to scratches and everyday wear is paired with black leather trimming details to enhance the craftsmanship of the Montblanc M_Gram 4810 collection, while giving it a sophisticated design twist. The Montblanc logo script in white on the front of each piece stands out against the elegant black and blue combination to emphasize the Maison’s brand identity.
Pieces from the new collection take center stage in What Moves You, Makes You, Montblanc’s new global brand campaign that spotlights the exceptional individuals who are redefining what success means today, driven by a higher purpose and a love of what they do. Actor Taron Egerton is featured with his Montblanc M_Gram 4810 backpack, while singer, actor and writer Chen Kun sports his Montblanc M_Gram 4810 beltbag.
Mark Maker Taron Egerton featured with the Montblanc M_Gram 4810 backpack with flap.
Mark Maker Chen Kun featured with the Montblanc M_Gram 4810 beltbag.
Mark Maker Chen Kun featured with the Montblanc M_Gram 4810 sling backpack.
Mark Maker Chen Kun featured with the Montblanc M_Gram 4810 medium pouch.
Whether a Backpack with a flap, a Document Case, a Tote, a Belt Bag, a Medium Pouch, a Duffle Bag, an Envelope or a Sling Backpack – the relaxed elegance of Montblanc M_Gram 4810 collection makes each piece a perfect companion for seamlessly moving through the day and into the evening, from business meetings to leisure pursuits. Montblanc’s latest technology innovations pieces have also received the Montblanc M_Gram 4810 treatment, with the pattern embossed on the new Montblanc MB 01 Headphones as well as being featured on the dial and PVC canvas watchstrap of the Montblanc’s Summit 2 smartwatch.
Montblanc M_Gram 4810 backpack with flap, PHP67,100.
Montblanc M_Gram 4810 sling backpack, PHP50,800.
Montblanc M_Gram 4810 backpack, PHP59,000.
Montblanc M_Gram 4810 document case, PHP59,000.
Montblanc M_Gram 4810 beltbag, PHP35,900.
Montblanc M_Gram 4810 medium pouch, PHP25,100.
Montblanc M_Gram 4810 duffle, PHP76,600.
Montblanc M_Gram 4810 tote, PHP53,500.
Montblanc M_Gram 4810 envelope small, PHP33,200.
Pic 25 Montblanc M_Gram 4810 portfolio, PHP33,200.
Montblanc M_Gram 4810 Summit 2 smartwatch, PHP61,400.
Montblanc M_Gram 4810 wallet zip-around 12cc, PHP25,100.
Montblanc M_Gram 4810 wallet 8cc,PHP19,000.
Montblanc M_Gram 4810 pocket holder, 6cc, PHP8,800.
About Montblanc
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.
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