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For its glittering past and glamorous future, the country’s oldest city, Cebu, is set to add another jewel in its crown, as Rustan’s, the Philippines foremost luxury retailers, expands its flagship department store in the Queen City of the South.

Inspired by the tasteful elegance, the vibrant vivacity, and the global outlook of the Cebuanos, Rustan’s Cebu is set to triple its scale. Bringing with it the premiere labels and the most rewarding assortment of choices the department store had always been known and cherished for, Rustan’s aims to better match the emergent lifestyles of the heart of the Visayas.

As it first opened in 1981 at the center of bustling Mango Avenue, Rustan’s Department Store in Cebu turned out to be the landmark for the luxurious pursuits of the Cebuanos and the nearby island provinces. In 1995, it became a part of the gleaming Ayala Center Cebu, becoming a fixture of the Visayan life and style’s penchant for the finest things.

Now matching Cebu’s rise as a global manufacturing center and the lifestyle gateway to the rest of the region, Rustan’s Cebu is reemerging a decade later with a stately new department store complex now with three floors of prime retail space, housing the lifestyle world’s most covetable brands. From the store’s previous home of 2,500 square-meter shopping space, the new and improved Rustan’s Cebu now boasts three floors that totals to 10,000 square meters, filled with the finest merchandise for the most discerning Visayan consumers.

The new Rustan’s Department Store Cebu is slated to have specialty levels dedicated to the most luxurious finds in cosmetics, fashion, and home. In wide, well-lit, and well-curated shopping aisles, Rustan’s Cebu is truly the only destination for the world’s top luxury labels, including exquisite new brands for Cebu shoppers.

The first level now features the bolstered Men’s and Cosmetic sections. Ascot Chang, Oleg Cassini, Armani Jeans, and Pedro del Hierro headline the sleekest selections in Men’s apparel, as well as footwear from Kurt Geiger and Born Shoes. Unique and interesting knick-knacks are available from Discovery Shop, not to mention luxury writing instruments and other accessories from Montblanc. Sharing the floor are indulgent fragrances and skincare products from Murad, Clarins, La Prairie, Dermalogica, Dyptique and Acca Kappa. Not to be forgotten are the beloved cosmetic brands that lend their prestige in beauteous buys from Laura Mercier, Stila, Nars and Chanel.

Dominating the 2^nd level is the Ladies floor, where a wide-range of fashion brands cater to the tasteful lifestyles of Cebuanas. Celebrated designers Raf?, Rebecca Minkoff, Criselda Lontok, and Cristofoli are gracing the section, together with elegant occasion-wear collections from Tadashi, Laundry, Patra, and Adrianna Papell. More luscious pickings are offered for the women from N Natori, Rachel by Rachel Roy, Lady Rustan Private Label, T Tahari, and Sinequanone. The Ladies’ fashion collections are made every bit more stylish when paired with accessories from Lola Casademunt, Dooney & Bourke, Alexandre De Paris, and Coccinelle.

Found on the same floor are the glints and glamour from Rustan’s Silver Vault. Jewelry from Ziio, Adami Martucci, Ippolita, and Mikimoto, together with the finest diamonds and glowing gems from, Yvel, and Tamara Comolli gild the floor.

Young Contemporary labels such as Alternative Apparel, Matix, Hailey Logan, and Jelly Bunny are also found on the second floor, giving the best assortments for the hip and edgy youth. Choose over a selection of eye-catching chronographs by Swiss brand ROD, and Giorgio Fedon 1919 from Italy. Match any outfit with the fun and colorful jewels and watches of Dutch based brand Colori.

Finally, crowning the top floor is Rustan’s collection of endearing home décor. For the Cebuano’s domestic and parental pursuits, special wares from Lenox, Royal Doulton, and Bugatti add panache to the Home section, together with delicately exquisite pieces from Swarovski, Bernardaud, Lalique and Lladró. Gracing the same floor are selections for the youngsters who love to play in and with fashion. Pick out the best outfits from Neck & Neck, Kiddos, Rustan Jr. and Rustanette. Trunki and Skoot offer functional and practical playthings for the little ones.

All these and so much more are set to highlight the prominent array of choices and the impeccable comfort in luxury shopping that await the Cebuanos at Rustan’s Cebu. To make the occasion even more remarkable, the timely reopening offers special deals and gifts for its loyal patrons. Enjoy up to 25% discount on selected Menswear, as well as exciting rebates and freebies from the Ladies’ department. Special discounts of up to 20% off await students (with valid IDs) in the new Rustan’s Cebu’s Young Contemporary section, with its awesome choices of trendsetting threads, while a 40% rebate await the parents when they treat their tiny tots at the Children’s section. Additionally, in the rightful spirit of Rustan’s Cebu’s renovation, make room for special gifts from participating Home and Cosmetic brands.   Opening a whole world of privilege and possibilities, Cebu is set to welcome a more sophisticated shopping experience with the dawn of the new multi-level Rustan’s Cebu. With a richer resource for rewarding selections and remarkable experiences that await, surely, the retail red carpet is laid out once more straight for the country’s Queen City.

Rustan’s Cebu is located at Ayala Center Cebu, Cardinal Rosales Avenue, Cebu Business Park, Cebu City