Fendi Timepieces unveils the new Fendi My Way Ceramic Collection, blending the renowned Glamy fur collar and the innovative ceramic bezels and bracelets. A watch conceived for women who love to mix hi-tech and precious materials on their wrists.

The latest Fendi My Way timepiece combines the finest Swiss watchmaking and the highest Italian craftsmanship by using together the refined ceramic with the luxurious Arctic fox fur. This unique blend gives an added value to the timepiece: unadorned, its nuanced elegance makes the watch a perfect daytime piece, while, when combined with its sophisticated Glamy, it becomes the ultimate evening accessory.

The ultimate material combination

The new-generation ceramic inserts emphasize the Fendi chain motif and the Maison iconic pattern, while the Fendi trademark buckle insignia is placed on the dial at 12 o’clock. The hi-tech ceramic innovates through the bezel and bracelet in contrast color shades of black, white and blue, while outlining the case by enhancing its unique shape inspired by the Roman arenas. It perfectly blends with the renowned Glamy, a fox fur collar hand-crafted by master artisans in the Fendi in house fur atelier, celebrating Fendi ultimate expertise in craftsmanship and savoir-faire. Creating a perfect balance between tradition and innovation, the Fendi My Way Ceramic collection gives a sophisticated yet delicate allure to the woman’s wrist. 

In a bold move, Fendi Timepieces brings the much-coveted Fendi Bag Bugs to the forefront in a capsule collection of Momento Fendi watches. The whimsical new series is inspired by the tiny fur creatures known as Fendi Bag Bugs. Now they invade the watch collection with each Momento Fendi Bugs timepiece boasting the famed face expression. The daring and modern capsule collection further underscores Fendi’s ability to surprise its clients time and again with unexpected twists.

Invasion of the Bag Bugs also in the Momento Fendi 

The renowned Fendi Bag Bugs are fur lucky charms created by Fendi’s fur atelier in precious materials such as fox or mink, and are offered in a mix of vibrant colors. Now, their angry eyes adorn the wrist in the new capsule collection of Momento Fendi watches. Each timepiece – much like the Bag Bugs themselves – has its own personality thanks to the color variations.

 The face of the Bag Bugs transfers perfectly to the Momento Fendi chronograph dials with the chronograph subdials taking on the angry eyes in playful and unexpected styling. Still, the sophisticated details inherent in the Momento Fendi collection are upheld. Every time the minute and seconds hands meet on the dial, the cutouts on the two hands come together to form the Fendi signature. Additionally, the Fendi signature pattern forms the dial’s minute track.

Designed for the young, urban sophisticated clientele, the Momento Fendi capsule collection demonstrates the Italian brand’s ability to translate visionary concepts into luxury watchmaking. The collection consists of five chronograph versions in different striking color combinations. There is even one model whose angry eyes are outlined in diamonds to highlight the unique Bag Bug look. Each watch is finished with either a black rubberized calfskin leather strap or a stainless steel bracelet.

This delightful Momento Fendi Bugs collection is the perfect statement maker for the self-confident Fendi customer seeking an innovative accessory that makes its own surprising statement on the wrist.

The Fendi My Way Bracelet is a simple yet sophisticated collection conceived for self-confident women who want to elegantly state their individual style. Its distinctive feature is the Glamy, a collar in Arctic fox fur wisely hand-crafted by mater artisans in the Fendi in house fur atelier that gives a dramatic touch to the watch. The fur collar can be removed showing a more streamlined and casual design and revealing the watch pure lines and beauty.

The new Fendi My Way Bracelet watches play with the highest quality materials designing unique daring combinations: full pave or diamond details with stainless steel or yellow and rose gold colored bracelets, each enhanced by the Glamy.

Roman heritage and dramatic sophistication 

Fendi My Way Bracelet Collection celebrates the Roman roots of the Maison. It is inspired by the Fendi chain signature, one of the most iconic element together with the Fendi trademark buckle insignia at 12 o’clock and the stunning curved case recalling the shape of the Roman arenas highlighted by the Fendi pattern on the bezel. The Fendi My Way Bracelet watch is more feminine and luxurious than ever with the diamond limited edition. Enhanced by 505 diamonds on the bezel, bracelet and indexes the watch is created in only 50 pieces worldwide each coming with a total black shaded Glamy and a personal note from Silvia Venturini Fendi. The Collection embraces other refined pieces featuring 24 diamonds on their bezel with a white lacquered dial and indexes, diamond-cut hands and a stainless steel bracelet. Rose and yellow gold colored editions are also part of the new offer, all enriched by the fur collar in Arctic fox. Dramatic yet casual, the Fendi My Way Bracelet collection celebrates the contemporary and charismatic femininity embodying the perfect mix between elegance and sophistication.

About Fendi Timepieces

Fendi, Italian luxury House with roots dating back to 1925, began its foray into the world of luxury timepieces in 1988. Since then, Fendi Timepieces has unveiled some of the most iconic wrist designs for women and men combining Italian taste and Swiss craftsmanship, focusing on the opulence of materials and colors. All Fendi Timepieces are manufactured in Switzerland.

Fendi is exclusively available in Rustan’s Makati and Rustan’s Shangri-la