Finally after a year of renovation in the mall as Shangri-la Plaza Mall was building their annex

Golden Spoon reopens!!! 

And with the reopening of the flagship store, Golden Spoon is the first to launch the new concept of weightless pricing.  When everyone else is paying by the weight, Golden Spoon allows you to fill your cup with as much yogurt and toppings as you want

Golden Spoon’s take on frozen yogurt has long ascribed the brand to be the “ice cream lover’s frozen yogurt” of choice, with its unique in-house developed flavors and premium yogurt formulations. However, it does not limit its innovations to its one-of-a-kind yogurt flavors that mimic a premium ice cream experience. With its 30th anniversary coming up in 2013, Golden Spoon has opted to take this year to embark on an extensive retail rebranding.

Not only has the company continually launched new flavors; it has also updated the look of its stores, came up with a new logo, and revitalized the overall look and feel of its brand

But above all, Golden Spoon has also introduced new and creative concepts that will transform and improve the entire customer experience. The company recently introduced a retail store concept that is sure to send shockwaves throughout the industry, CEO Roger Clawson says. “It is a highly innovative retail experience called ‘Weightless Pricing’.”

Weightless Pricing is the first-of-its-kind pricing and service offering that allows customers to pay in advance on a simple, fixed price, per cup basis. The consumer pays first and is given the option of the “concierge” or “artist” service options. Through the “concierge” option, the stores have retained the tradition of providing full-service for which Golden Spoon excels above all others.

On the other hand, with the“artist” option, it now also provides an innovative self-service component.

Weightless Pricing is the ultimate in healthy dessert bingeing. If you can pile it in, it’s yours at no additional cost no matter the weight.

We have created a warm, clean and orderly environment in which our customers can do it themselves or where we can offer assistance or suggestions.  Our staff is trained in the tradition of Golden Spoon to provide information on calorie considerations, swirling of certain flavors and combinations with certain toppings.  

This is a far cry from the usual slap and clap experience in most food retail stores outside of fine dining. With its “Weightless Pricing” dynamic, Golden Spoon brings the “best value for money” ideal into true form.

“One of the things consumers despise of the weigh and pay model is the ugly surprise at the end of the process,” Clawson said. “…The choice is now the customers’ and they seem to love having options that cater to their individual mood and needs.”, he adds. With Weightless Pricing, customers have the freedom to create their own dessert without worrying about the cost tied to the total weight. 

Golden Spoon’s famed take on sweet and creamy frozen yogurt blends and its superior execution of quality service has brought slews of avid frozen yogurt aficionados. It is now available in nearly 130 stores open in different parts of the world such as in California, Arizona, Nevada, Utah and Colorado, as well as in Canada, Japan and Qatar. Check out any (or all) of their well-followed branches here in the Philippines – Paseo de Magallanes, New Port, Shangri-la Plaza Cineplex, Shangri-la Plaza Mall, The Podium, Greenhills Theater, Eastwood Mall, Trinoma, Glorietta 5, Ayala Triangle Gardens, St. Luke’s (Fort Bonifacio, Global City), Alabang Town Center, Paseo Center, San Antonio Plaza Arcade in Forbes Park, as well as its first outlet outside of Metro Manila, the store in SM Northwing (Cebu).

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