Under the spell of 1970s jet set glamour, Juicy Couture reinstates head-to-toe dressing for Fall 2011. The collection finds endless possibilities in a magnetic mix of black, brights, furs and prints. Elevated attention to detail and texture ensures that outerwear and statement accessories will rule the season.

West Coast prep goes international as cropped cardigans, silk blouses with dramatic bows and stretch twill skirts make a move to more sophisticated climes. Nautical stripes freshen the season’s tailored jackets, and playful polka dots add a bit of quirk to the classic trench.

From French blossoms and poppy fields, to falling leaves and ribbon hearts, fall’s eye-catching patterns demand attention. An original “Lovebirds” print dress finds its match with a faux fur vest for a gypsy look as chic on the Left Bank as it is for Soho. Cropped or long, tailored Melton wool coats provide a stark contrast to the delicate silk dresses worn beneath. Leather-look denim adds an edgy complement to the soft peaches and pinks of washed silk chemise.

Unstudied placement of the perfect accessory has long been a secret weapon to creating supremely chic style, and this fall, Juicy is armed with all the essentials — felt and mohair fedoras, oversized sunglasses, stretch beaded bracelets and T-strap heels. The Brentwood Prepster collection adds enamel chain and ribbon detailing to classic grosgrain stripes, while the leather Black Star collection nods to Juicy’s iconic turn-lock hardware.

It is with great excitement, gold hardware and modern silhouettes, that Juicy announces its first haircalf handbag collection. Aptly named, this is Not a Test, the dark and luxe bags add just the right balance to any feminine look. Whether it’s a shoulder bag, a cross-body mini or carry-on duffle, take your pick of what promises to be among the season’s most coveted bags.

About Juicy Couture

Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable. Known for ascending the track suit to its status as a casual luxury icon, Juicy Couture continues to evolve, bringing the same confident, whimsical and feminine attitude to all its designs.

Founded in 1997 by Pamela Skaist-Levy and Gela Nash Taylor, Juicy Couture was acquired by industry titan Liz Claiborne Inc. in 2003. Today, the global phenomenon offers an assortment that spans fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small goods.

The World of Juicy is growing and evolving at an unprecedented pace. Juicy Couture is available throughout North America in over 100 Juicy Couture and Juicy Couture Outlet stores, select department stores and online at JuicyCouture.com. Juicy Couture is also currently sold in retail destinations in 60-plus countries across Europe, Asia, Latin America and the Middle East.

In the Philippines, Juicy Couture is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati

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