BACK TO NATURE

SALVATORE FERRAGAMO UNVEILS ITS AUTUMN WINTER 2010 ADVERTISING CAMPAIGN BY BRUCE WEBER

 The group portraits are set in the midst of a primordial nature, which, with its captivating beauty, becomes the exclusive backdrop for moments of leisure.

The shots feature outdoor games in an atmosphere of relaxed elegance and a tranquil family setting surrounded by nature, in which animals and plant life play a part in the scene, helping to create a feeling of sophisticated energy and spontaneity.

Salvatore Ferragamo’s Autumn Winter 2010 Advertising Campaign was shot by Bruce Weber, who chose the exclusive White Oak Plantation at the border between Georgia and Florida as the location.

A natural park and wildlife conservation center, White Oak is home to animals at risk of extinction, enabling them to reproduce in a protected setting before they are released back into their natural habitats.

The women featured in the campaign are in the caliber of Stella Tenant, Bimba Bosé and Kirsten Owen with her two children; while the men include the model Peter Johnson with his children Kale, Lilly and McKenna, ranging from six to eleven years of age, guy Robinson and Kale.

The shooting took place in April 2010, the perfect time of year to capture the rebirth of nature at its most intense, offering an extraordinarily rich palette of greens, mosses, barks and blooms, with wildlife pictured in a handful of shots.

Indeed, it is this enchanting natural setting that emphasizes the extreme sophistication, fine handcraftsmanship and vitality of Salvatore Ferragamo collections.

The colors in the collection cover all the hues of the woodlands, while the tricot textures and leather jackets are intentionally rough and natural, and the leather in the shoes and bags have been knowingly crafted to enhance their natural and unique features.

The silk scarves printed with bright colors are pictured back in the environment that has always been a great source of creative inspiration for the brand and is the leitmotiv of the patterns and decorations: luxurious landscapes in the Savanna and forests, depicting wildcats and other wild animals.

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Power Plant Mall, Greenbelt 4, Rustan’s Tower, Rustan’s Makati, Alabang Town Centre and Rustan’s Ayala Cebu.

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