Technological and clean, yet sexy; these words are the fitting descriptions for the new Calvin Klein X Jeans for Fall 2010
Epitomizing the core and style of this collection in a stark, androgynous, black and white setting is model Lara Stone. Considered to be one of today’s most high profile models, Lara will be featured exclusively in the Fall 2010 advertising campaigns for each of the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans global advertising campaigns. She has been photographed by many of today’s most important photographers and has been featured on the covers of the world’s most prestigious fashion magazines, including numerous international Vogue covers (France, UK, Italy, and Japan), as well as covers of French ELLE, V, i-D, Numero, LOVE, and W.
The Calvin Klein X Jeans redefines sexiness for your staple jeans outfit because of its cut, detailing, and material that will assure a sleek and chic silhouette.
Fits. Improved design engineered to enhance and maximize aesthetics in a sultry way. A superior, stretch waistband body, and sits slightly lower on hips with new seaming and darts to control and sculpt. The new ultra skinny and narrow leg for men and women have been designed for a lean, slim silhouette. Contours to the waist for a more exaggerated, flattening fit, and the small back pockets have been strategically angled to lay flatter with a straighter, inverse scooped back yoke provides a form fitting feel. Body slimming; forward curved side seams align and push body in. Darts at knees and back elongate the body, while front and back center in-seams shape the calves and slim the hips.
Details. Rear pocket treatments for men incorporates a new gel compound that adheres to the denim and creates a three dimensional Omega. For women a new Omega stitched pocket, which has been hand sanded. Gold hardware can be found in the buttons, tone rivets, and front belt loop to compliment features. New gold printed logo on the interior waistband, and inserted leather logo patch on back waistband, adds a fresh touch. Men’s jeans offered in J stitch button front fly with interior re-enforcement to enhance profile.
Fabrics. New clean technology stretch denim to retain shape for a smooth and slimmer look, even after repeated washing and wearing.
Color. This season offered in medium to dark indigo washes and black, with gold painted highlights throughout. For women colors available in light gilded, golden indigo, abraded black, and aged gold. For men colors in aged gold, light gilded, golden indigo and abraded black.
In the Philippines, Calvin Klein Jeans is exclusively distributed by Stores Specialists, Inc. (SSI) and is available at Greenbelt 5, Rustan’s Makati, Alabang Town Center, Mall of Asia, Robinson’s Place Midtown, Megamall, Eastwood Mall and Trinoma.
Calvin Klein Underwear, a division of Warnaco Inc. [NYSE: WRC], along with Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], today announced at a press conference in Berlin, Germany that acclaimed actress Zoe Saldana will be featured in the women’s Fall 2010 Calvin Klein Underwear global advertising campaign.
The Fall 2010 Calvin Klein Underwear campaign was shot by renowned fashion photographer Mikael Jansson in New York City. The Fall 2010 media campaign will be comprised of a strategic mix of print, digital, and outdoor advertising timed to coincide with October 2010 magazine issues.
“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”
“Calvin Klein has always put forth such beautifully executed campaigns,” said Ms. Saldana. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”
Said Tom Murry, President & CEO, Calvin Klein, Inc., “We feel strongly that Zoe’s natural beauty and authenticity in the upcoming Calvin Klein Underwear campaign will resonate with our consumers and enhance the awareness of the brand.”
The Fall 2010 global advertising will feature Calvin Klein Underwear’s Envy range, the latest collection from Calvin Klein Underwear. Calvin Klein Underwear Envy is a new line of lingerie designed to create a more revealing silhouette. The introduction of Calvin Klein Underwear Envy completes the Calvin Klein Underwear Coverage Level System. In this revolutionary new shopping system, Calvin Klein Underwear bras are now identified by three distinct levels of coverage. Each level is differentiated by cup coverage, as well as strap and band width. Envy is Coverage Level 1, with the most minimal level of coverage for a sleek, sexy look. Perfectly Fit is Coverage Level 2 and provides mid-level coverage for classic comfort. Seductive Comfort, positioned at Coverage Level 3, offers the most coverage and support.
Ms. Saldana has a long-standing relationship with the house of Calvin Klein and is frequently wardrobed by Calvin Klein Collection. Most recently, she has been wardrobed by the brands’ award-winning Women’s Creative Director, Francisco Costa, for the 2010 CFDA Fashion Awards, the 2010 Costume Institute Benefit at the Metropolitan Museum of Art, and at last month’s amfAR’s Inspiration Gala, among other personal appearances.
Ms. Saldana most recently captured the attention of moviegoers as Neytiri in “Avatar,” the highest grossing film of all time, which also won the 2010 Golden Globe for Best Picture, and went on to receive a total of nine 2010 Academy Awards nominations. In 2009, Ms. Saldana also starred in the blockbuster action-sci-fi film “Star Trek” and was most recently seen in the films “Death at A Funeral” and “The Losers.”
In the Philippines, Calvin Klein Underwear is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, The Power Plant Mall, Shangri-La Plaza Mall, Bonifacio High Street, The Podium, Trinoma, Rustan’s Makati, Mall of Asia, 158 Designer’s Boulevard Alabang Town Center, Robinson’s Place Midtown, and Rustan’s Cebu.
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