THE EXCLUSIVE MELISSA X HELLO KITTY COLLECTION IS COMING TO PHIILIPPINE SHORES

When it comes to iconic characters, far and few come close to Hello Kitty. A pop culture symbol all across the globe, the sensational character from the Japanese company, Sanrio, is beloved especially in the Philippines, where the cute and cuddly icons from our childhood years remain with us well into adulthood. Adored by an audience that cuts across the spectrum of age and gender, Hello Kitty has captured the hearts of Filipinos for decades. This unquestionable popularity has resulted in the creation and patronage of anything and everything related to the character: from themed gift shops and cafes to Hello Kitty-inspired fashion items.

This season, the universe of the charming, ribbon-sporting animated little girl collides with the style and sophistication of shoe brand Melissa. Together, these two forces redefine classics and channel a cute-meets-chic balance between form and function. Say hello to the three styles from the Melissa + Hello Kitty exclusive collection!

Meet the quintessential sneaker, revamped. The Melissa Be + Hello Kitty takes everyone’s go-to footwear of choice and elevates the look with a platform sole and four colorways: a soft pastel pink, classic white, and sleek black. Kicking the quirkiness up a notch, the sneaker comes with Hello Kitty’s darling face and her equally iconic bow accessory.  Also available in teen sizes! 

Arriving right on time for the warmer months, the Melissa Slipper + Hello Kitty is the finishing touch you need to top off your summer ensemble. Lightweight and comfortable, the foam insole (which comes with a specially customized print to celebrate the collab, of course!) makes this pair the perfect match for casual strolls and long errand days. Available in pink, white, black and red, the Melissa Slipper + Hello Kitty is available with two distinct frontal designs: a Hello Kitty motif or the character’s unmistakable bow.

Also available in one of Melissa’s well-loved flats silhouette, the Space Love + Hello Kitty is a dream combination for the girly flats and Hello Kitty lover.  Comes in light pink, black and white colorways with the Hello Kitty face and in Red and Pink Hello Kitty colors with the character bow.

Making sure even the kids can sport their style in spades, the collection also includes a mini version of the Melissa + Hello Kitty sneaker. Capturing all Hello Kitty’s charm and turning it wearable, the Mini Melissa Be + Hello Kitty sneakers features contrasting shoelaces and an embossed or children, the mini version of Melissa´s beloved sneaker features Hello Kitty at the front and a heel loop at the back. Following the adult sneaker’s chromatic color way, the mini version also comes in pink, white, red and black

The Melissa + Hello Kitty collection will be available online on March 15 at www.melissaphilippines.com, and in select Melissa Shoes outlet stores nationwide starting April 1

About Melissa

Melissa is an iconic global footwear brand from Brazil. Established in 1979, Melissa is highly regarded for its avant-garde designs, sustainable materials, and collaborations with a number of high-profile names from the world of art and fashion.

From sexy stilettos to fabulous flats, Melissa shoes have brought fashion and comfort to new heights. Melissa brings the future of fashion to the world.

https://www.melissaphilippines.com/

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In the Philippines, Melissa shoes are available in 30 stores nationwide. Go to www.melissaphilippines.com to find the nearest Melissa store in your area.